Amul Dominates India’s Most Attractive F&B Brands
by Shrutee K/DNS
India’s Most Attractive
Brands 2018, the fifth in the Report series, is the result of primary research
based on the proprietary 36 Attributes of Attractiveness that have been studied
and identified by TRA Research. This year’s research was conducted among 2,474
consumer-influencers across 16 cities and generated nearly 5 million data
points and 5,000 unique brand mentions, out of which the top 1000 brands have
been listed in this year’s Report. The 176-page, hardbound report is available
for Rs.14,000/-.
F&B draws maximum entrants with 150 brands featuring
in India’s 1000 Most Attractive List: TRA Research
Nestle, Parle and Patanjali contribute six brands each to the F&B Category
Mumbai,
India, January 03, 2019: TRA Research’s latest report on India’s Most Attractive
Brands Report 2018 (MAB 2018) has listed the country’s Most Attractive 1000
brands by consumer choices across 16 Indian cities. The report has 286
Categories from 34 Super-Categories listed, of which F&B features 150 brands,
the largest in any Super-Category keeping in line with last year’s report which
listed 156 brands from among F&B. Amul scores highest with nine number of
brands featured of which seven are Category leaders. The Coca-Cola Company also
features nine brands. This is followed by Hindustan Unilever with seven brands,
Nestle, Parle and Patanjali list six brands each. Britannia, Cadbury’s and
Pepsico add five brands each from their stable. These nine companies contribute
to fifty-nine brands featured in the report.
The study is based on TRA’s proprietary syndicated primary research of
Brand Attractiveness conducted with 2500 consumer-influencers across 16 Indian
cities.
N. Chandramouli, CEO, TRA Research, said,
“Amul is engrained in the sub-conscious of India and dominates the F&B
Category. To have nine brands in different Categories of F&B of which seven
are Category leaders makes it a dominant leader in this segment. Amul leads in
Milk, Dairy-Diversified, Butter, Ice-cream/Frozen Dessert, Cheese, Milk Powder and
Yogurt Categories.”
Food & Beverage Super-Category has to
have a high desire quotient explained Chandramouli, “F&B category always has
the largest contribution of brands – making the brands’ Attractiveness Quotients
a very important consideration in consumer choices and preferences. Redolent
foods make it high to the list with Spices Category leading with thirteen
brands, ten tea brands, eight ice-cream brands and seven packaged snacks brands”.
About India’s Most Attractive Brands - 2018
About TRA Research
TRA Research, a Comniscient Group company, was conceived in 2008 and
is a brand strategy and actionable brand insights company, dedicated to
understanding and analyzing stakeholder Buying Propensity. Buying Propensity,
made up of Brand Trust and Brand Attractiveness are the proprietary brand
matrices of TRA. TRA conducts primary syndicated research with consumers and
other stakeholders to assist business decisions and give brands insights
improving their ‘keenness-to-buy. TRA
provides Brand Intelligence Reports mined from its ’25 million data-points on
brand intangibles of 20,000 brands collected over the years, and also
undertakes custom-made studies for brands. TRA is the publisher of The Brand
Trust Report, India's Most Attractive Brands and India’s Most Consumer Focused
Brands.
TOP COMPANIES BRANDS LISTED IN F&B
Comments
Post a Comment