BMW India
AUTOMOBILES/LUXURY BMW launches 6 Series Gran Coupe MUMBAI: In an attempt to maintain its numerouno position the Indian premium and luxury car space, BMW India is planning to launch a slew of compact cars including the next generation X1 and a premium compact hatchback '1 series' over the next 12 to 18 months to take on its German rivals - Audi and Mercedes Benz. . The launch of 1 Series, will extend the number of small compact cars in the Indian market priced between Rs 18 to 25 lakh, over the next one year. The BMW launches will coincide with the launch of 'A class' from Mercedes Benz and A3 from Audi Flagging off this product onslaught, BMW on Thursday launched the all-new 6 Series Gran Coupe, the first four door coupe to be launched in India, and priced at Rs 86.4 lakh (ex-showroom New Delhi). BMW India said, the strategy to introduce new vehicles and more assembled products was to bring in higher volumes. Over t...