Showing posts from September, 2016


GOOD KNIGHT ENCOURAGES KIDS TO STEP OUTSIDE WITH THE CAMPAIGN – “KHUL KE JIYO GHAR KE BAAHAR” - LAUNCHES INDIA’S FIRST ANTI-MOSQUITO FABRIC ROLL-ON PERSONAL REPELLENT by Shrutee K/DNS Mumbai, September 29, 2016:  Godrej Consumer Products Ltd. (GCPL) today announced its foray into Out of Home (OOH) personal repellent category under its flagship brand Good knight. The new range has innovative formats that are easy to use and protects against mosquitos outdoors. The highlight of this range is Good knight Fabric Roll-On, India’s first format that just needs 4 dots to be applied on clothes and protects for 8 hours against mosquitoes outdoors. Additionally, the range also includes Good knight Cool Gel and Good knight Patches. Sunil Kataria, Business Head-India and SAARC, GCPL said, “While there is an alarming rise of vector borne diseases like Dengue and Chikunguniya across the country, there is a lack of awareness that the mosquitoes that spread these diseases, usuall

Nobel Hygiene Launches Friends Overnight Adult Diaper

Ageing population, low awareness about incontinence a big issue: Nobel Hygiene Launches Friends Overnight adult diaper to commemorate World Elders Day  by Shrutee K/DNS Mumbai September 29, 2016:  India will become the world’s youngest country by 2020 with a median age  of 29 years, but the elderly population is also growing at an alarming rate and would be around 20% of India’s total population by 2021 according to a Help Age India study. Around 24 lakh people in India are suffering from incontinence and women surpass the men in incontinence issue. Urinary Incontinence (UI) is a significant health problem with considerable social and economic impact. Urinary incontinence is the unintentional leakage of urine; in simple terms, it means a person urinates when they do not want to. They tend to lose or weaken their control over the urinary sphincter. Urinary incontinence is much more common in females than men with various reasons. Nobel Hygiene the undisputed l

Torero Corporation Launches its 1st MBO, Brand Boulevard for Fashion Leather AccessoriesConnoisseurs

Torero Corporation launches its 1st MBO, Brand Boulevard for fashion leather accessories connoisseurs at Pheonix Market City, Kurla Mumbai by Shrutee K/DNS Mumbai, 23rd September, 2016: Torero Corporation- a Kolkata based start-up, is the global licensee for powerful global fashion & lifestyle brands such as POLICE, CROSS, COSMOPOLITAN, etc with specialization in leather accessories. Torero has launched  Brand Boulevard : a multi-brand outlet, which is a first of its kind in fashion leather accessories category ireemn India, for its global suite of fashion brands in India at Pheonix Market City, Kurla Mumbai. This outlet is sure to cater to the needs of fashion conscious consumers seeking latest collection of the best global fashion brands at accessible price points and spoil them with luxurious choices. The store is ideally located at Pheonix Market City in Kurla spreading over 500 sq.ft area with customer-friendly ambience, plush and prominent displays, comfortable chai

Padma Shri Ajay Devgn joins Smile Foundation as a Goodwill Ambassador and unveils #SHECANFLY Campaign

by Shrutee K/DNS  Mumbai, September 28, 2016:  Shivaay Actor-Director Ajay Devgn, a longtime supporter of Smile Foundation & a firm believer of education for the underprivileged girl children, has joined hands with Smile Foundation .He also unveiled the campaign #SHECANFLY which is an initiative by Smile Foundation to sensitize the society on the dreams and aspirations of the girl children. Smile Nutrition Ambassador, Chef Vikas Khanna was also present to extend his support to the cause. In the capacity of “Goodwill Ambassador” Mr. Ajay Devgn will work towards generating awareness on the importance of education and reach out to thousands of underprivileged girl children who are not only deprived of basic education but are still struggling to come out of the vicious cycle of poverty. Needless to mention Mr Devgn strongly believes that these girl children with little support will write their own destinies. Speaking on this occasion, the Padma Shri award winner Acto


Shilpa Shetty Kundra, Cyrus Sahukar & Chef Kunal Kapur encourage people to adopt a healthier lifestyle by Shrutee K/DNS  Mumbai, September 28, 2016 :  This year, on the eve of World Heart Day, Saffolalife inspired India to embrace a fresh, new perspective on heart health. It showed how simple lifestyle changes, specifically  staying active ,  eating better , and  being happy , are actually  #SmallStepsToHealthyHeart. In order to make this thought come to life, it brought together three celebrity experts from different relevant fields- fitness guru Shilpa Shetty Kundra, celebrity chef Kunal Kapur, and popular comedy actor Cyrus Sahukar-  to show people how to they can start taking steps in their respective lifestyle activities.  While Shilpa emphasized the importance of  staying active  for a healthier heart, Chef Kunal stressed on the need to  eat right , & Cyrus spoke on how simply being happy   can have a positive impact on your heart health.   Currently in Ind

HDFC ERGO organizes First HDFC ERGO Insurance Awareness Award Junior – Quiz for the GenZ

by Shrutee K/DNS Mumbai, September 28 th , 2016:  HDFC ERGO General Insurance Company, India’s leading non-life insurer, organized a novel quiz competition, the  HDFC ERGO Insurance Awareness Award Junior – Quiz , for the school students of Mumbai. The quiz, conducted on the 14 th  Foundation Day of HDFC ERGO, is a first-of-its-kind, which witnessed  G. D. Somani Memorial School  emerge as the winner to bag the prize with Rs. 150,000 and  Smt. Sulochanadevi Singhania School  claiming the title of first runner ups to take home prizes worth Rs. 75,000. The  HDFC ERGO Insurance Awareness Award Junior – Quiz  is a learning initiative  to develop the skillset of insurance among the school students and prepare them with the responsibility to  manage the unforeseen risks of the future. The penetration of general insurance in India is about 0.7% only, as against the world average of 2.77 %. Given the low penetration, in any catastrophic event, the insurance losses are only in the ran

Nautica Introduces New Brand-Positioning and Design Strategy with an Exclusive Fashion Presentation

Actors Taapsee Pannu and Rahul Khanna launch the New Fall 2016 collection Shrutee K/DNS National, September 28, 2016  – Nautica, the leading global lifestyle brand for modern nautical style, is shifting course with a re-imagined take on its image. Introduced through an exclusive fashion presentation at the Dome, Intercontinental today, Nautica announced its new positioning and the launch of the Fall 2016 Collection with Rahul Khanna and Taapsee Pannu. Rahul Khanna showcased his four favorite looks from the collection using his favorite collection, using his favorite collections navy blue and grey just like the Nautica collection. Taapsee Pannu too showcased two of her personal favorite looks which were completely different from each other but still in the Nautical style. Nautica's new approach to design celebrates the brand's roots in New York City and its established nautical heritage through its new message: "Inspired by the sea, designed in the city.&q

Shakti App Pooja Launch by Saregama India

Carrying Indian Festivals and Traditions to the next Generation Pujas , mythology,  aartis, bhajans  and more from Saregama Shakti App by Shrutee K/DNS Mumbai, 27 th  September, 2016 :  In today’s fast paced life of double income, nuclear families, and so much to chase in one lifetime, family traditions have taken a back seat. While the intent of celebrations stay intact, the understanding of every ritual seems to reduce every passing generation. The tales of Gods and Goddesses, the triumph of good over evil that we grew up listening from our grandparents have become a thing of the past. With technology being the core of one’s life cycle, it only seems apt that we bridge that gap and there be revive our deep rooted traditions. In an attempt to bring back the festive cheer, Saregama through its devotional music app – Saregama Shakti has launched an exciting new feature that will act as a one stop guide to the correct way of conducting various   Pujas and Aartis . So, now y

Introducing India's monetary policy committee

Asia Insights - Introducing India's monetary policy committee September 23, 2016 India has completed all steps for establishing an MPC-based flexible inflation-targeting framework. In this note we highlight the tenets of the new framework, the policy views of the MPC members and its implications for monetary policy. As per our assessment, the composition of the MPC is neutral to hawkish with only one of the six members a clear dove. The three external members selected by the government are reputed academics and therefore independent, but only one of them has practical experience in monetary policy making. Given the flexibility within the mandated inflation target of ‘4%+/-2% over the next five years’, the MPC needs to communicate its stance on inflation tolerance within the band and the glide path to 4%. We expect only a 25bp rate cut in the rest of this fiscal year given that inflation moderation is largely base-effect driven. The timing is a close call, and we assig