Hindi entertainment channel, Zindagi
ENTERTAINMENT Zindagi gets a ‘Thumbs Up’ from viewers across India The channel will launch two new shows this month Noorpur Ki Rani & Maat Mumbai, 7 July 2014: “Loving Zindagi!”… “Goodbye to Saas Bahu soaps!”… “It’s been an auspicious debut. The shows are similar to Hindi serials and yet very different.” … “Issues we face and they face are similar but their shows are so much better told and better shot…wish Indian TV could get so refreshing.”… Just as these comments by the media fraternity have appeared in leading publications in India, the recently launched premium mass Hindi entertainment channel, Zindagi has been receiving an overwhelming response from viewers across all age groups. It seems to be fulfilling its promise of breaking the stereotypes of ‘traditional TV viewing in India’. The core essence of Zindagi resonates with Zee Entertainment Enterprises Ltd’s (ZEEL’s) corporate philosophy ‘Vasudhaiva Kutumbakam – The world is my ...