Liberty Shoes
CORPORATE/LIFESTYLE Liberty brings Hrithik Roshan in a Brand New Avatar Oct 17, 2012 Mumbai : Liberty shoes, the only Indian company which is amongst the top 5 manufacturers of leather footwear in the world, today unveiled the brand’s new campaign with the fashion icon and Liberty’s brand ambassador, Hrithik Roshan – ‘Fashion is Comfort’. Liberty with pride introduced the new TVC to its audience in the festive season and auspicious occasion of Navratras. Further enhancing the existing and emerging personality of the brand, the new campaign and identity aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign – a fresh rendition of the brand philosophy associated with Hrithik Roshan, while making it more contemporary. Sing it to me. Sing it loud. Let the toe begin to tap on its own. Show me the comfort of the shoes. Show me the variety. Choose I will. Bec...