Rohit Arora
CORPORATE/E ntrepreneurship Rohit Arora introduces Transganization for Enterprises Dec 19, 2012 By Prashant Kapadia/INS Why do large number of SMEs not get funding to augment their long-term growth? What are the biggest challenges entrepreneurs face during their growth path? Why do many innovative changes introduced by an entrepreneur fail in the long run? These, among many other probing questions about entrepreneurship in India were answered by Rohit Arora who introduced the concept of TransGanization, a guided tour to organizational transformation in today’s business environment. “Transganization is the process of changing the organisational genetics at the time of a changing market scenario or changing a business model or during the phase shift from one state to the other,” said Arora, defining the concept. Explaining the current business environment, Mr.Arora painted a confused business environment ruling the mood of the country. “Kharif har...