TELEBRANDS INDIA ANNOUNCED RE-BRANDING AS HBN INDIA PVT.LTD.
by Shrutee K/DNS Mumbai, 27 January 2016: Riding on the recent spurt in online shopping, TELEBrands India Pvt Ltd, India’s leading telemarketing and mail order organization, announced that it will be re-branding its television brand as HBN India (Hot Brands India). The re-branding initiative is in line with the company’s aggressive growth strategy and near-term product roadmap. Reaching over 40 million household, enjoying a lion’s share in the market at 20%, HBN India is targeting a revenue of 200 Cr by opening 24 new retail stores for the new year 2016. “We plan to raise Rs 120 crore from PE players to expand retail outlets from 110 to 300 by FY18”, said Hitesh Israni, MD, HBN India. At a time when online buying space is hotting up with new entries each day, TELEBrands India still retains a healthy repeat customer business of 35% by being owners and not aggregators, unlike the c...