Dulux Paints
CORPORATE Dulux accentuates its ‘Velvet Touch’ with Pearl Glo The campaign, conceptualised by McCann Erickson, uses the transformative power of colour to signify the equation of accelerated success. Brand icon Farhan Akhtar features in the TVC that premieres today AkzoNobel, the world’s largest paints and coatings company and the maker of Dulux Paints, has launched a campaign to promote its new product, ‘Velvet Touch Pearl Glo’. The campaign, which will feature across both, print and television, has the versatile Farhan Akhtar essaying a role closest to what he is in real life – a man who has evolved across many genres of creativity, is looking to achieve more, attuned to his internal rhythm and inflow with the colours of life. Pushkar Jain, Category Manager Interiors, Brand and Digital, Dulux, Akzo Nobel India, said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that ...