BIRLA CELLULOSE LAUNCHES LIVA - NEW AGE FABRIC BY KANGNA RANAUT
BIRLA CELLULOSE LAUNCHES LIVA - THE NEW AGE FLUID FABRIC KANGANA RANAUT ANNOUNCED BRAND AMBASSADOR AT A GRAND FLUID FASHION SHOWCASE TITLED “PANCHTATVA” by Shrutee K / DN Mumbai, 27 th March 2015: Birla Cellulose, from Aditya Birla Group, unveiled their much awaited new age fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut and announced the launch of Liva Accredited Partner LAPF at JW Mariott, Mumbai with an exclusive fashion show. LIVA is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment. The evening saw a beautiful amalgamation of the five elements to bring out the essence of LIVA, in a fluid fashion showcase titled ‘Panchtatva’. James Ferreira, renowned for his subtle non-literal infusion of Indian elements, presented the LIVA Collection themed AIR, Puja Nayyar, known for her unique ideation towards experimentation in design, ...