DAILY NEWS

CORPORATE/ADVERTISING & MARKETING 2012 – A year of innovation for out-of-home industry Nov 7, 2012 Mumbai: What do clients desire? What is possible with technology?  What is viable in the market place? These are fundamental questions that arise before the execution of any Innovation in outdoor advertising. In 2012, we saw some bold, beautiful and dynamic innovations on billboards like the 3-D cutouts of Mr. Amitabh Bachchan on Mobile Vans for the promotion of the fifth season of Kaun Banega Crorepati, ‘Citi Bank completes 200 years’ displays on Bus Shelters, History TV channel’s ’365 days exploring a country’ show on Hoardings, DLF-IPL match promotion on Flyovers, Pole Kiosk displays for ‘Rio’ movie characters, the Coca-Cola “Burr” campaign on Cantilevers and the Wall Mountings for Spiderman on UTV Action. These innovations not only caught eyeballs but made lasting impressions as well. Sanjeev Gupta, MD, Global Advertisers, says, “Innovations happen when o...

Real estate developers engages Global Advertisers for OOH promotion Sep 20, 2012 Mumbai: Outdoor advertising is emerging as a hot favourite of real estate players in the Mumbai market once again. Global Advertisers, India’s premier outdoor agency in its class, is witnessing an impressive growth in the demand for outdoor inventories from developers this festive season. Such campaigns are rebranding, sale as well as brand awareness initiatives. Global recently executed a rebranding campaign for Rajesh builders (now known as Rajesh Life Spaces) and also helped create a larger-than-life brand image for the new properties of the Lodha Group, the Wadhwa Group and Hubtown ( formerly known as Ackruti City). These campaigns were planned, strategised and executed by Global’s business and luxury segment team. Sanjeev Gupta, Managing Director, Global Advertisers, says he is glad that the real estate sector was finally making a strong comeback. “Our team has given 360 degree brand v...