Mobile Marketing Association
MOBILE AD SPENDS IN INDIA TO GROW BY 40 PER CENT - Mobile Marketing Association Sep 21, 2012 The Mobile Marketing Association (MMA),in partnership with exchange4media, today released the first mobile advertising spend report for India, which estimates the size of the current spend at Rs 180 crore (US$33 million), and is expected to increase by 40 per cent in the next 12 months. The report was released at the inaugural Mobile Marketing Association Forum (MMAF) India 2012underway at The Leela Kempinsky, Gurgaon. According to the report, industry leaders including brands and agencies indicate that mobile advertising is 10per cent of the overall digital advertising spends in India. The MMA believes that there are more than 12 crore (120 million) mobile internet users in India. Many advertisers are yet not exploring the medium at all bringing the over all digital spends in India at five to seven per cent of the overall advertising pie in India, which is pegged at Rs 27,000 cror...