Maximus Events
CULTURE/SOCIAL Pinkathon paints the town Pink!!! Dec 5, 2012 Maximus Events, the agency behind the 10km special women’s marathon Pinkathon 2012, has collaborated with two of the most high-profile malls of Mumbai in order to spread awareness about breast cancer – which is the cause that Pinkathon is officially associated with. As part of the program, they have lined up an array of exciting active and passive events which offer a unique edutainment experience to the mall visitors. While women can directly pledge support to breast cancer by registering for Pinkathon2012 at the mall, others may passively contribute by way of writing on the post-it wall or pinning a pink ribbon on the Pinboard of Support. On Sunday – 2nd December 2012, High Street Phoenixmall witnessed a unique, never seen before Treadathon event; where 20 men ran on a treadmill, non-stop from 10 am till 9pm, thus covering 200kms in this activity. The runners were extremely enthusiastic about the cause...