Taiwan External Trade Development Council
CORPORATE Taiwan brands’ portfolio expands with 39 brand partners foraying into India ~ Malaika Arora Khan, renowned Bollywood actress and model launches Taiwan Excellence campaign 2013 and the ‘ Taiwan Excellence Cares’ The Taiwan Excellence campaign has seen an unprecedented success in the last three years and is back with the aim to bring excellent lifestyles to India. Organized by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA), Taiwan and implemented by Taiwan External Trade Development Council (TAITRA), a non- profit trade promotion organization, the fourth edition of the ‘Taiwan Excellence campaign’ was announced at a Press Conference in Mumbai, today. The big idea campaign, “Taiwan Excellence Cares ”, was also launched aiming to bring out excellent lifestyles to consumers across Mainland China, India, Indonesia and Vietnam. This is the first-ever community caring program carried out by Taiwan Excellence, which is famous for its design uniq...