Allen Solly
FASHION/LIFESTYLE Allen Solly Infuses New Meaning To ‘Friday Dressing’ Nov 8, 2012 Allen Solly, one of India’s most salient and favourite apparel brands is most popular for having redefined workwear through its unique `Friday Dressing’ concept in 1990s and early 2000s. It replaced the grey’s and whites with vibrant dash of colours to its workwear and created a new category of Work Casuals. The brand’s core USP of Friday Dressing has held it in good stead over the last many years. The brand not only created a category called ‘Work-Casuals’ but Friday Dressing went on to become the pseudonym for free-thinking, free-spiritedness and unconventionality at work place. But like many things in this world, even ‘Friday’ lost its character as Jeans and Tees became the Friday uniform. While Jeans were supposed to be expression of freedom, what it lapsed into was unimaginative and uninspiring dressing on Friday the most exciting day of the week. Allen Solly, hence had a ve...