ASSOCHAM
INDUSTRY Demand for Diwali greeting cards dip by 70%: ASSOCHAM Greeting cards are slowly losing their sheen! Demand of Diwali cards have gone down by over 70% in the last 5 years due to advent of e-Cards, popularity of social networking sites, use of SMS, MMS and phone calls etc, as per the quick survey undertaken by ASSOCHAM-Social Development Foundation (ASDF) The Associated Chambers of Commerce and Industry of India (ASSOCHAM) carried out a survey during the month of September-October under the aegis of its ASSOCHAM Social Development Foundation (ASDF) on “Diwali cards lost its shine” as majority of youngsters have taken to the modern means of communication to wish their near and dear ones with E-cards, SMSes during Diwali, New Year. “During the Diwali, the postal department is also facing the slump. There is a steep decline in the movement of Diwali post cards and greetings cards. Earlier, the postal department used to handle about 8,000 ...