OLX.in “Every Mother Counts”
CULTURE/SOCIAL OLX.in acknowledges destitute mothers with their successful endeavour “Every Mother Counts” in Mumbai OLX.in to honor needy mothers on the special occasion of Mother’s Day Mumbai, 8 th May, 2013 Using the concept of Mother’s Day to reach out to a new and otherwise neglected section of society, “Every Mother Counts”, a first social initiative of its kind by OLX.in, successfully recognized underprivileged mothers across the country. Celebrating the bond of mother-child, the campaign reached out to over 50 shelter homes for women and children and 30 to 40 odd slum areas across Delhi, Mumbai, Bangalore and Kolkata, proving its worth as an extremely well received social movement. The activity encouraged OLX patrons to give away their personal items and belongings to destitute kids for gifting to their mothers thus enabling both to celebrate the joy of Mother’s Day for the first time. In order to make this Mother’s Day occasion s...