‘FreeCharge’
INFORMATION TECHNOLOGY E-commerce: In an unprecedented move to promote upcoming films online, production houses join hands with E-commerce portal ‘FreeCharge’ that proves to be a win-win situation for both! Mumbai, 20 th March, 2013: FreeCharge becomes the one of the first e-commerce portals to tie up with the moguls of Bollywood - SPE Films (Sony Pictures), ViaCom 18 Motion Pictures, UTV Motion Pictures and Y Films to promote their upcoming movies through their portal. How does this help the production houses? Realising the burgeoning craze of e-commerce among the youth of India, the production houses realised the need to engage its target audience directly and scout for an innovative channel of promotion of movies. FreeCharge is known to be extremely popular recharge destination site among the youths in India. The association with FreeCharge will provide these production houses direct accesses to over 3 million youths of India via their ‘experiential and 360 d...