This International Day of Sign Languages, KFC India has nothing to say - literally!
Believing in ‘Action Over Words’, brand encourages customers & team members to communicate in sign language by Shrutee K National, 23 rd September 2021: KFC lovers were in for a quiet surprise, as the brand celebrated International Day of Sign Languages across Special KFC restaurants in the country. Choosing a path of ‘Action Over Words’ to spread awareness and acceptance about sign language as a mode of communication, the brand aptly demonstrated their commitment towards strengthening gender and ability parity with the KFC Kshamata program. On this day, 33 restaurants powered by more than 130 specially-abled team members, spoke one language, without saying a word. Beckoning customers to give us a sign, Moksh Chopra, Chief Marketing Officer, KFC India , said, “Our founder, Colonel Sanders, firmly believed that everyone had a seat at his table, and his values & beliefs continue to inspire us even today. We have always been committed to enhancing inclusivity for the hea