Gitanjali and Myntra.com
LIFESTYLE/FESTIVITY Gitanjali and Myntra.com Announce Strategic Partnership Major Boost for Online Jewellery Retail Launch of Fine Jewellery Category coincides with Festive Season Over 500 designs, specialized delivery channels and other unique features Mumbai, October 10, 2012 : Online jewellery retail in India received a major boost with the announcement of a strategic tie-up between Gitanjali Group, the largest branded jewellery retailer in the country and Myntra.com , the largest online retailer of fashion and lifestyle products in India . The partnership would combine the strengths of the two companies and boost sales by leveraging the enormous potential of online retail. Gitanjali’s leadership strength in the branded jewellery space and its vast experience in marketing of jewellery would complement Myntra.com ’s enormous reach to millions of online consumers. Gitanjali expects to achieve sales of up to Rs. 150 crore through this pa...