Colgate - Indian Dental Association
HEALTH/SOCIAL Colgate in partnership with the Indian Dental Association announces the 9 th edition of ‘Oral Health Month’ With ‘Mission Zero Tooth Cavity’ the mass awareness program will travel across more than 1,000 cities and towns by Prashant Kapadia Mumbai, October 11, 2012 : Colgate-Palmolive (India) Limited, the market leader in oral care, and the Indian Dental Association (IDA), today announced the commencement of the 9 th edition of the Oral Health Month. This 2-month long intensive oral care awareness initiative aims to improve the oral health condition and generate awareness about tooth cavities in the country. Championing the cause of oral health over the last 75 years, the Oral Health Month was launched by Colgate in 2004 as a 6-city program. Today the program reaches people across 1116 cities and towns, in partnership with over 25,000 dentists. Spanning across October-November, the ‘Oral Health Month’ involves in-clinic free c...