IMC FUSION 2014
SOCIAL MEDIA TO SET A REDCARPET FOR SPORTS AND ENTERTAINMENT IMC FUSION 2014 turned into a discussion platform on how social media is going global and facilitating growth across media platforms A conference presented by Indian Merchant';s Chamber (IMC) , was followed up with a series of panel discussions on the major roles played by the social media in three most dynamic sectors – Entertainment, Media and Sports industry. Ramesh Sippy and Subhash Ghai were most honourable guests inaugurated this third edition of IMC Fusion 2014. This conference was divided into six sessions which focused on several trending social media topics in this generation. It also witnessed the launch of a Knowledge Paper on Multi Screen Behaviour: A Study on Emerging Consumer Dynamics. The IMC FUSION 2014 Conference was organized under the auspices of IMC’s Entertainment, Media ...