Platinum Guild International
Platinum Guild International Engages Consumers with Successful Digital Initiatives Platinum Day of Love Mobile Application & Platinum Augmented Reality Programme bag accolades at many Industry Mobile and Digital awards The smallest screen becomes the largest store’ Platinum Guild International’s (PGI) engaging online campaign of Platinum Day of Love aimed at reaching out to more and more consumers, to educate them with authentic information on platinum. With this campaign, platinum accomplished high levels of engagement and to tap further the growing online and mobile space, PGI launched an innovative Platinum Day of Love Mobile Application as well as a Platinum Augmented Reality (AR) Programme , the first of its kind within the jewellery category, for the Indian market. The mobile app gained immense traction and has achieved over 64,000 downloads till date. While the wapsite throug...