Yas Island takes the internet by storm in the first week of launching ‘Stayin’ On Yas’

-


 The Bee Gees-inspired music video cuts through the clutter, reaching over nine million people and garnering almost seven million views in its first week

by Shrutee K

Mumbai, August 05, 2021: Inspired by the popular Bee Gees classic Stayin’ Alive with the aim of encouraging staycationers and vacationers to ‘break like you mean it’, Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, went viral after launching its new marketing campaign ‘Stayin’ On Yas’, featuring three holiday-makers channeling the Bee Gees on a staycation like no other as they experience the wide range of activities on Yas Island in style. The retro-style music video has received strong engagement across social media and digital channels, being viewed more than 2.4 million times on Yas Island’s Instagram account and over a million times on its YouTube account in the first week of its release.  

The campaign maintains the captivating essence of the original tune while offering a glimpse of holiday promise, celebrating everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination.

The re-imagined campaign is styled in the format of a music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation.


With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.

In light of the campaign’s initial success, Liam Findlay, General Manager of Experience Hub, Yas Island said ‘We are delighted to see the positive response that our campaign has received and believe that this video really captures our passion for providing unforgettable experiences to our visitors in a safe environment. We hope that this campaign enables people to look forward to taking a break like they mean it this summer at a destination like nowhere else.’

For more information, please visit: www.yasisland.ae

About Yas Island Abu Dhabi:Yas Island Abu Dhabi is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island Abu Dhabi offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island.  Today, Yas Island Abu Dhabi is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With eight hotels, including W Abu Dhabi - Yas Island Abu Dhabi, Hilton Abu Dhabi Yas Island Abu Dhabi, Crowne Plaza Yas Island Abu Dhabi, Yas Island Abu Dhabi Rotana, Centro Yas Island Abu Dhabi by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island Abu Dhabi, Park Inn by Radisson Hotel Abu Dhabi Yas Island Abu Dhabi and Staybridge Suites Abu Dhabi Yas Island Abu Dhabi, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.

Comments

Post a Comment

Popular posts from this blog

Mumbaikars kick off “Clean Shores” Drive at Versova Beach

-
Image
 by Shrutee K/DNS Mumbai, May 27, 2018: Mumbaikars gathered to join the beach clean-up drive, led by Afroz Shah, winner of the Champion of the Earth award, at Versova beach. Present to support the cause were Erik Solheim, United Nations Under-Secretary-General and Head of UN Environment and Aditya Thackeray, Leader and Chairperson of the Shiv Sena and President of Yuva Sena . United Way Mumbai, the community impact partner, along with Coca-Cola India joined the movement by the citizens of Mumbai and announced the symbolic adoption of four high footfall beaches in Mumbai including Versova. ‘Clean Shores Mumbai’ is a special community impact initiative which aims at enhancing the state of overall cleanliness of the city beaches and contribute towards mitigation of marine pollution and conservation of marine ecosystem through strategic and sustained interventions enabled by public-private partnership. By supporting this program, United Way Mumbai and Coca-Cola India ...
Read more

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही...
Read more

Oman Tourism Launches New “www.experienceoman.com” website

-
Image
by Shrutee K/DNS Mumbai, 10th January 2018 :  The Ministry of Tourism Oman has launched a new promotional website “www.experienceoman.om” that will serve as a one-stop-shop for all Oman Tourism related information. The website was lau nched under the patronage of His Highness Sayyid Haitham bin Tariq Al Said, Minister of Heritage and Culture during a gala dinner that was hosted on the sidelines of the 2nd UNWTO/UNESCO World Conference on Tourism and Culture that was recently held in Muscat. Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman said, “ The launch of the website comes as a part of the Ministry's initiatives to support the development of the tourism sector in all areas, especially in the use of electronic platforms and digital marketing. Providing insights into suggested travel itineraries; list of tour operators, hotels, and services; MICE opportunities; the website also orients tourists with the latest events in Oman; and can be viewed in...
Read more