This International Day of Sign Languages, KFC India has nothing to say - literally!
Believing in ‘Action Over Words’, brand encourages customers & team members to communicate in sign language
by Shrutee K
National, 23rd September 2021: KFC lovers were in for a quiet surprise, as the brand celebrated International Day of Sign Languages across Special KFC restaurants in the country. Choosing a path of ‘Action Over Words’ to spread awareness and acceptance about sign language as a mode of communication, the brand aptly demonstrated their commitment towards strengthening gender and ability parity with the KFC Kshamata program. On this day, 33 restaurants powered by more than 130 specially-abled team members, spoke one language, without saying a word.
Beckoning customers to give us a sign, Moksh Chopra, Chief Marketing Officer, KFC India, said, “Our founder, Colonel Sanders, firmly believed that everyone had a seat at his table, and his values & beliefs continue to inspire us even today. We have always been committed to enhancing inclusivity for the hearing and speech impaired. What better way to accentuate conversation around inclusivity than helping spread awareness and usage of sign language, on the International Day of Sign Languages? This activation is an important landmark in our journey with KFC Kshamata, wherein we have let actions speak louder than words, quite literally. Our endeavour of encouraging team members & customers to converse in sign language is designed to break down the barriers of communication between the hearing and hearing impaired. Because the truth is you don’t always need spoken words to understand each other.”