Enamor';s infusions for AW';14

Enamor';s infusions for AW';14

 

Themed around fabulous travel 

Enamor has three distinct infusions 

for AW';14 inspired 

by countries across the globe

India, October 2014: Keeping with the theme of Fabulous as I am Enamor';s AW';14 collection has been designed around the theme of  fabulous travel with stories that go around the world. Unlike other brands, Enamor does not work with a blanket theme for their entire AW';14 collection. As part of their AW';14 collection , based on the theme of fabulous travel Enamor has three distinct infusions inspired by countries across the globe.  The inspiration is taken from rich cultural references and folk stories from around the world. A global treasure of prints, fabric and colors have influenced the 3 infusions- Russian Firebird, Chinese Orchid & Moroccan Dreams.

Research has shown that every time customers are always are looking for new products and designs. Enamor has adopted the strategy of infusions so that they have something new to offer customers as they walk in to the stores. 

Through the months of August to December,  Enamor offers customers a brand new collection with a variety of products within a short  gap of just month & a half.

Enamor has commenced their AW';14 journey with the bold Russian Firebird collection. Inspired by Russian folklore and the majestic firebird the collection boasts of colours such as orange, red and black in luxurious fabrics such as satin with beautiful and delicate lace detailing. Inspired by the wings of the firebird, the collection also features an exquisite cross back bra with lace wings.

 

Travelling from Russia to China, Enamor's second infusion for AW';14 is the Chinese Orchid. Majestic purples, elegant peacock hues and mystic blues come together to create the spectacular new Chinese Orchid collection. Inspired by the delicate orchidthis collection hosts a variety of bras, panties and nightwear designed around the orchid. With beautiful prints of butterfly motifs, orchids and oriental fans, the collection is feminine and delicate. The racer back straps, luxurious lace accents and sensual necklines showcase some of Enamor';s most elegant lingerie styles. A touch of purple in the collection adds a regal touch making this opulent and elegant collection irresistible.

Inspired by the colorful kingdom of Morocco is the final masterpiece for the AW';14 collection.  The Moroccan dreams collection has beautiful Moroccan prints in hues of blazing orange, deep blue, nectarine and deep blue. The collection pulsates with a new warmth in rhythmic geometric stripes, colourful zigzags, arabesques and circles. The rich tapestry look of Kilim finds its way into trendy and hip lingerie.

With the beautiful infusions and cutting edge designs, Enamor is looking at satisfying the need of every woman to have fabulous, comfortable, trendy, glamorous lingerie/innerwear that allows one to feel beautiful and confident .