COMIO Ranks #1 in Brand Satisfaction Among the Value Segment

CMR Budget Smartphones Channel Audit Survey 2018

Multi-brand smartphone retailers give a thumbs-up to a fresh youth-centric brand, COMIO, ranking it next only to established brands

by Shrutee K/DNS

New Delhi: COMIO Smartphones, the recently launched mid-segment smartphone brand has received an overwhelming response on “Overall Brand Satisfaction” according to the Cyber Media Research on Budget Smartphones Channel Audit Survey 2018. The research report captures the preferences and perspectives of traditional multi-brand smartphone retailers around ‘Value for Money’ (<INR 10,000) Smartphone segment. COMIO is the only new brand with a positive and healthy Net Promoter Score.

Mr. Sumit Sehgal, Chief Marketing Officer, COMIO India adds, “Building a strong offline distribution network has been an extremely critical factor and is a vital part of our growth plan. The response towards the brand has been tremendous, not just from consumers but also our distributors and retailers. We are thrilled to have scored the highest rank in both product quality & sales support by CMR and are overwhelmed to be announced as #1 company under emerging smartphone brands.”

In the ‘Value for money’ segment, COMIO ranked the charts and scored the highest leaving all the other budget brands behind. This is a result of COMIO’s product and R&D team that has worked relentlessly to pack smartphones with utmost attention.

In terms of product satisfaction, we have scored decently on quality (82%), pricing (84%), reliability (83%), aesthetics (83%), packaging (81%) and the most important of all, performance (82%).

In terms of Sales Support, having entered the India market only recently, retailers have given a thumbs-up to COMIO (88%) and have ranked it as the top recommended brands. To be a recommended brand at an early stage that we are at, how the brand motivates is by activities like trade/sell out schemes, extensive training to sales team, promotional offers, product margins and credit period.

Being recognised as top 3 company for ‘after-sales’ and ‘marketing efforts’, it is a big achievement for COMIO. Right from day one of the products being available in the market, we made it a point to make the lives of our consumers easy, be it through our smartphones or the services. With respect to COMIO’s marketing, the team is engaging with target audience at all levels of communication- on-ground activations, digital campaigns, radio and outdoor.

In ‘Distribution’, COMIO scores high for availability of running models, as well as for on-time delivery.

Satya Mohanty, Head- User Research Practice at CMR said, “It is interesting to note that retailers have ranked, COMIO, a relatively young youth-focused brand, first amongst emerging smartphone brands launched in 2017. COMIO has performed exceptionally well, scoring high on both product satisfaction and sales support. More remarkably, at an overall level, COMIO is ranked equally, or next only to an established brand, like Lava on various parameters.”  

About COMIO India: COMIO smartphones entered the Indian market in May 2017. Building on the legacy of its manufacturer-Topwise Communication, COMIO smartphones have been designed keeping the Indian consumer in mind. Headquartered in New Delhi, the brand caters to the mid-level segment which is the fastest growing in India through a range of innovative, technologically advanced and user-friendly products. The brand launched its first smartphone in China in 2015. For more information - http://www.COMIO.in/

About Topwise Communication Co. Ltd.: Founded in June 2005, Topwise Communication is one of the leading original device manufacturers (ODM) in China and is amongst the top three printed circuit board (PCBA) manufacturers. Headquartered in Hong Kong, Topwise Communication specializes in manufacturing all categories of smartphones, PC tablets and POS machines worldwide, including leading Indian smartphone brands. The company provides a complete ecosystem including R&D, design, manufacturing, software development and brand – sales.

Topwise Communication has three manufacturing facilities – two in Huizhou and one in Ji’an with the commitment to be the international leader in the mobile communication industry. It has a mission to provide high quality, reasonable and innovative products to consumers globally.