Mu(n)ch Better with Snackible- India’s leading healthy snacking brand
by Shrutee K
April, 2022 (National) - In India, snacking is a part of everyday life and is probably the most exciting as well as experimental meal of the day. But it is also the meal which generally is perceived to be the unhealthiest. With rapidly evolving preferences of the new age consumer towards healthier choices and lifestyles, there is an ever-growing segment of our population which wants to enjoy their mid-day snack without the guilt that it comes with. Snackible is here to solve this problem. Snackible is an online first brand that offers over 75+ snacking options of innovative and unique healthy snacking options across categories, tastes and preferences. Whether a parent is buying for their children, a working professional is buying for their afternoon snack break or a student, there is something for everyone. Their goal is to revolutionize the way India snacks.
Snackible was started by just another working guy who faced what most other people were facing i.e. the problem of the “Snack Crunch” - that formidable hour between lunch and dinner, where our stomachs grumble for a simply delicious snack, and yet more often than not the most conveniently available snacks we reach out for land up being the unhealthiest, and the healthiest of snacks land up being rather too expensive and not the most easily accessible. Thus, Snackible was born to satisfy the untimely mid-meal hunger pangs, whether in between meetings, while watching your favourite Netflix show or while studying for that exam, rather than going for those notoriously deep-fried chips, chocolate bars and other sugar-filled and high-fat snacks. Snackible is how you can get snacks which are not only tasty but also won’t punish your waistline. It has established itself as one of the market leaders in the health snacks category which is a relatively crowded and ever-growing category in the FMCG space.
While most of their sales comes from their own website, Snackible sells through multiple online marketplaces and is in present on the shelves of 2500 retail stores in over 28 cities/towns. ‘We have a goal of building Snackible into a 150 CR brand over the next 5 years,” quoted Aditya Sanghavi, founder, Snackible.
Snackible is also backed by some key investors, including angel funds, syndicates and HNIs. Some of these include Mumbai Angels, 1Crowd Fund, JITO and others. Snackible is also in talks to raise an institutional round of funding (Series A) by the Q2FY23, proceeds from which will be invested to build Snackible into an omni-channel FMCG brand, expand physical footprint across the country, invest in R&D and also start exports.
Snacking is an unplanned meal of the day and involves a lot of experimentation as well, consumers do not want to eat the same snack every day, this is seen in the vibrant street food culture in India or the multiple snacking options available even at a small kirana store. But most of these avenues do not offer healthy snacks. From the options available online, another problem is that healthy snacking is perceived to be boring and tasteless and sometimes expensive. That’s where Snackible comes in, acting as a one-stop destination for health conscious consumers, with the widest variety of health snacks in the country that are not just delicious but also cost effective.
Snackible has a team of seasoned food technologists and chefs who are behind some of the most successful products. The average R&D cycle from idea to launch is about 2.5 months, which is one of the fastest in the industry. There is a lot of primary and secondary research which is done by the team, studying emerging trends/ingredients in the west, understanding how they could use technology to make the products healthier but without compromising on taste and how we could take traditional Indian snacks and 'healthify' them. With bestsellers such as popped chips, jowar cheese puffs to Bombay chaat makhana to pizza sticks, beetroot chips, baked bhakarwadi, and even dahi papdi chaat quinoa puffs to delicious dessert options like the mouthwatering stroopwafel and chocolate coconut balls there is something for everyone sweet or savoury.
Easy on the wallet and guilt-free, this snacking brand with modern taste profiles to traditional snacks, Snackible is here to stay and slay! The new launches at Snackible include the Dosa Khakra – delicious Ragi based crispy dosa disks with flavours like cheddar cheese and tomato; the Snackible Super Mueslis, using whole grains, nuts, seeds and fruits, without any refined sugar, with innovative variants like chocolate orange and salted caramel (refined sugar free recipe). The un-missable Chikkis are free from refined sugar and contain jaggery and are made using superfoods.
So, if you are in the mood to munch today, mu(n)ch better with Snackible.
Link - https://www.snackible.com/