DAILY NEWS

HEALTH Start your FirstRun with Gul Panag by Shrutee Kate/DNS MobieFit announces the launch of FirstRun App at Sofitel Mumbai BKC. FirstRun is MobieFit’s first mobile app designed to make runners out of those who’ve never run before in their lives. The app is available on the Google Play Store for free, including all premium features.  FirstRun is the debut product of MobieFit, a company founded by Gourav Jaswal with Gul Pang as co-founder and born out of Prototyze, an incubator for technology-centered businesses.  Users can select from two running programs: a 5 kilometre program (based on Josh Clark’s world-renowned C25K program) and a 10 kilometre program. The most unique feature of the app is the personal trainer, Gul Panag. FirstRun has many unique features that set it apart. Primary among which is the presumption that the user can run only one minute (yes, only one minute) at a time for the first sessi...

TECHNOLOGY Culture Machine launches  Intelligence Machine A revolutionary new technology that combines  Big Data & Content,  across platforms to glean  incredible new insights into audiences, content and brands by Shrutee Kate/DNS Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform. Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis. Commenting on the launch, Sameer Pitalwalla, CEO & Co-Founder, Cul...

SPORTS/ LIFESTYLE Cricket to Clothing Rajasthan Royals dons  Lawman Pg3 Outfits by Shrutee Kate/DNS Mumbai   – Lawman Pg3 a premium denim brand in India and the Principal sponsor of the Rajasthan Royals celebrates this collaboration by inviting the Royal Iconic players Ajinkya Rahane, Steve Smith, Tim Southee, Ben Cutting, Stuart Binny, Karun Nayyar, Deepak Hooda, Pravin Tambe present with their team mentor Rahul Dravid at K Lounge, a highly fashionable outlet in the heart of the city. In line with the brand definition, “Be The Star” the cricketers were seen distinctively styled by Lawman Pg3's latest collection. The meet and greet of cricketers with the press was casual where they spoke about cricket to clothing. Mr Vikas Jain, Director Lawman Pg3 said “Our association with Rajasthan Royals team has been a highly enriching experience. ...

Blueair invites Delhi urbanites to their  ‘Share to Plant’ initiative Tree plantation drive to build momentum for company’s  Clean Air India Movement   by Shrutee Kate/DNS Mumbai  – City dwellers in NCR are being invited by Blueair to plant a tree to celebrate World Environment Day on June 5 this year. Sweden’s Blueair, the world’s leading indoor air purifying company, has pledged to donate one tree seedling on behalf of each of the first 10,000 people who click on the ‘share’ button on the Clean Air India Movement Facebook page. “This is an easy yet exciting opportunity for people living in NCR or any other city across India to get involved in a cool urban tree planting programme designed to reduce our carbon footprint by releasing oxygen into our atmosphere,” said Vijay Kannan, head of Blueair India. Under the campaign, the first ten thousand people to pledge their support to the Blueair ‘Share to Plant’ cam...

ENTERTAINMENT LEARN MOVE. UNITE TO  DANCE WITH  MADHURI 2.0 by Shrutee Kate/DNS Mumbai :    RnM Moving Pictures Ltd.,  a media and content company focusing on creating and disseminating superior content across all platforms and genres announced  the launch of ‘ Dance with Madhuri’ TM (DWM) – Version 2.0.  It is the world';s first celebrity backed online, gamified dance initiative that allows you to learn in a fun and social manner.   It also encourages users to stay fit and unite with the world anywhere, anytime and on any platform.  Madhuri Dixit joined by her husband Dr. Shriram Nene, Saroj Khan, Terence Lewis and Leena Mogre, introduced the Learn Move Unite philosophy adopted by the upgraded version of DWM. ‘Dance with Madhuri’ is an e-learning platform that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skill...

Wagh Bakri  Launches its  range of  Refreshing  Ice Teas by Shrutee Kate/ DNS This summer just got cooler as Wagh Bakri Tea Group , the third largest packaged tea company in India has launched its range of Refreshing Ice Tea in 3 refreshing flavours of Lemon, Orange & Peach . Enriched with plenty of antioxidants and pure flavours, its juicy flavours swirl in your mouth and the healthy antioxidants give you an instant rush of energy. The Wagh Bakri Tea Group conducted a research among the youth and has reached a conclusion that the consumption of aerated drinks during summer is not being preferred and hence tea being a healthy beverage can be consumed in Ice Tea form which is tasty and healthy too. The Wagh Bakri Ice Teas are fortified with vitamin C which has various health benefits.   The Wagh Bakri Ice Tea premix offers great convenience as the user just needs to empty the sachet in a vessel a...