New TVC for ESSCO by Jaquar Group
ESSCO by Jaquar Group’s new TVC strikes a cross-generational chord Showcases the proposition - The Strength of Honesty for Generations by Shrutee K/DNS ESSCO pioneered the concept of branded bath fittings in India, since its inception in 1960. From being the sought after, only ‘stylish’, ‘branded’ option available in the market in contrast to the plastic variants available in the unorganised sector – to becoming THE go to brand in the value segment for tier 2, 3 and 4 cities in the country – ESSCO as a brand has demonstrated the value of true quality and trusted service for generations. The brand has introduced two new TVCs that underline ESSCO’s cross-generational appeal. India is still a market where building or owning one’s own house is a marker of success. One’s own home is still seen as an asset to build, and a legacy to leave behind. ESSCO by the Jaquar Group has been a partner that helps customers realise this ambition to a better life. The commercials c...