Precious and Eternal Platinum Jewellery

Diwali Gift Guide: Precious and Eternal Platinum Jewellery by TBZ The Original

Usher in the festival of lights with the radiance of naturally white platinum jewellery that lasts a lifetime

Diyas, lanterns and bright lights everywhere mark the beginning of the festivities, starting with Dhanteras that holds special significance due to customary purchases of precious metals on this day. Precious platinum is pure and eternal and ideal for the celebrations of this season.

It is a naturally occurring white metal and its colour symbolises purity, wealth, power and strength. From the time it is mined, till the final jewellery piece, this pure metal is absolutely white and has remarkably high levels of durability, so will not fade nor tarnish with time. TBZThe Original offers a range of precious platinum jewellery deity pendants and new range of necklaces, pendants, earrings, rings for this festival season.

The platinum jewellery designs for the season are based on key aesthetic directions taken from the international trend report by WGSN, a worldwide leader in trend forecasting. There are adaptations from one of the key trends luxury Archeology  with design hooks of symbols of eternity and spiritual love. 

The trend uses ancient materials and amalgamates it with modern themes. It includes pieces of minimal expressions of mythological or ancient icons of love in the never-fading metal platinum, creating unique pieces of meaningful and classic jewellery with a twist. Taking inspiration from the Hindu religion, the platinum deity pendants beautifully blend modernity and tradition encapsulating the sacred form.

Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. It is a denser, heavier metal so it feels more substantive to the wearer. All precious metals can scratch, and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal and none of its volume is lost.

Price Range: Starts from Rs. 15,000 onwards

Price subject to vary basis current metal rate, weight and diamond quality

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of 㐴 950䠳tamped inside the piece. This also serves as an assurance of a buy back programme.

To see more designs in platinum please visit http://www.tbztheoriginal.com/platinum-collection.html.

About TBZ - THE ORIGINAL: TBZ Ltd (BSE: 534369 | NSE: TBZ) has a 150-year old track-record of trust, quality and purity of its products. Presently TBZ has 26 stores in 7 states and 19 cities. TBZ has won several prestigious awards including the Readers Digest Trusted Brand Asia in the category of Jewellery Shop in 2006, 2007 and 2008. TBZ has received other awards for both products and customer service, including the DTC Best Showroom award in 2004 and 2006, the DTC Best Diamond Moments award in 2005 for customer interactions, the DTC Best Showroom and Sales Person award in 2006 and 2007, the Jaipur Jewellery Show Gold Souk Awards 2007, which honoured TBZ's contribution to the gem and jewellery industry in India, and the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007 Council for Fair Business Practices Award.