Forevermark unveiling 'Tree of Promises'
CORPORATE/LIFESTYLE
GIFT
A FOREVERMARK PROMISE TO YOUR LOVED ONE THIS FESTIVE SEASON
Unveiling of a Spectacular& Interactive
Christmas Tree at Palladium
from 10th December 2013 till 5th January 2014
Forevermark, the diamond brand from
the De Beers group of companies is delighted to partner with Palladium,
with the unveiling of a truly unique re-interpretation of a Christmas tree at
the luxury mall from the 10th of December 2013 to
5th of January 2014. Located in the center of the mall
as an interactive installation, the special 25-feet high tree will dazzle
visitors as they can admire the piece and engage by making a promise for their
loved ones. Titled the "Tree of Promises", the
first-of-its-kind Christmas tree art installation was unveiled this afternoon
by Sachin Jain, President, Forevermark India at the Atrium.
Each Forevermark diamond is inscribed
with a promise; a promise that it is beautiful, rare and has been responsibly
sourced. Reflecting the brand's values and signature aesthetic, the Forevermark 'Tree
of Promises' is a modern and interactive interpretation of a
traditional Christmas tree. This striking piece conceptually showcases promise,
dignity in a structure that complements the shape of a diamond. The base of the
Forevermark Promise tree is composed of metal, which is further ornamented with
multiple substrates; mirror acrylic, milky white acrylic, aluminum composite
panel and other decorative materials complementing the structure. This engaging
installation allows visitors to walk inside, climb up the stairs, make
a promise and drop it in the Promise Well! Inside the
area, a 3D hologram pyramid narrates the journey of a Forevermark Diamond. The installation also showcases exquisite pieces
by Anmol Jewellers crafted with Forevermark diamonds.
At this special occasion, Forevermark
inspires you to share a promise with the one you love through a contest with a
meaningful message. Visitors can participate in the exciting ‘Make a
Promise’ contest by clicking a picture with the
magnificent tree. They can upload the image on Facebook or Twitter along with a
promise for the year and tag Palladium and Forevermark. The best entry will
stand a chance to win exciting prizes from Forevermark diamonds.
Sachin Jain, President, Forevermark India commented on the
association, “We are glad to have partnered with Palladium, which
is synonymous with luxury, to bring in the festive season. Forevermark is
excited to be here at Palladium with the first-of-its kind installation of the
Christmas tree that allows you to climb in and make a promise. Through this
unique 'Tree of Promises', we want to make this Christmas a
memorable one with a lot of surprises."
Gayatri Ruia, Director, Palladium, says, “We are delighted to partner with
Forevermark for this innovative re-interpretation of the Christmas tree.
This one of a kind tree by Forevermark offers our patrons to witness the
true sense of celebration with a touch of luxury. The tree is truly mesmerizing
and creates the excitement of secrecy and wishes coming true, which perfectly
marks the start of the festive season."
Drop in at Palladium Mall and share a
promise under the spectacular Forevermark Tree of Promises from 10th December 2013 till 5th January
2014
Location:
Palladium Mall, 462, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra- 400
013
ABOUT FOREVERMARK
Every
Forevermark diamond is inscribed with a promise; a promise that it is
beautiful, rare and responsibly sourced. Less than one per cent of the world’s
diamonds are eligible to become a Forevermark diamond and be inscribed with the
Forevermark icon and individual number.
Forevermark
is a diamond brand from the De Beers group of companies and as such, benefits
from over 120 years of diamond expertise. Forevermark diamonds are carefully
selected and come from sources committed to high standards; are beautifully
crafted by a select group of diamantaires; and are exclusively available from
select jewellers.
FOREVERMARK INSCRIPTION &
GRADING
Less than one per cent of the world’s
diamonds are eligible to become a Forevermark diamond and be inscribed with the
Forevermark icon and individual identification number. Invisible to the naked eye, the inscription
is made using bespoke technology from the De Beers group. It is also recorded
on the personalised Forevermark
identification card which comes with each and every Forevermark
diamond. The actual size of the inscription found on Forevermark diamonds is
only 1/20th of a micron deep and can only be seen using a special Forevermark
viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological
institutes that the Forevermark inscription does not affect the internal
quality of a diamond in any way.
Authorised Forevermark Jewellers are
able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities
- cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also
features the individual identification number inscribed on the diamond and a
specifically designed security hologram, providing reassurance that the
Forevermark Diamond Grading Report is valid and genuine
For more information and to find your
nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com
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