Tangerine Home Couture, brings a twist to home décor with

Bold thematic prints create scintillating stories for home as Tangerine Home Couture launches in India

~ Boutique designer brand of home solutions opens in the Home Décor space ~

Ushering the stylish era in home décor, Tangerine Home Couture, boutique designer brand of home solutions, has launched in the country with innovative thematic stories and colour coordinated designs to suit your lifestyle and enhance the ambience of your homes. A niche offering by Indian Home Variations, Tangerine Home Couture, brings a twist to home décor with fashionable bed linen and accessories that complements the luxury lifestyle well.

Tracking the current trends in colour and fusing design with eclectic patterns, Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. Tangerine Home Couture creates thematic furnishings and products for the Home. The nature of their products has evolved with theme-based and colour co-ordinated designs keeping in mind ethnicity that appeals to everyone. With its state-of-the-art offerings the brand has moved forward taking home furnishing to another level of innovation and style altogether.

The collection comprises of a chic array of bed sheets, comforters, duvets, pillow cases and even products like towels, napkins and shower curtains. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture asserts, ‘With a vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture aims to empower the consumer with a choice to pick the best concepts catering to its taste. Knowing the Indian consumer behaviour and current market trends, we bring in a total coordinated solution for home couture and accessories to make homes a platform of self expression and status. With the introduction of the concept of color coordinated product stories, the Indian market will inch closer to the international market and change the way home products are sold in India.”

Eight themes woven around eight colour stories is the core offering of Tangerine Homes. While Turq Tango gives a sprightly mix of ice lolly orange and colours that rejuvenate spirits, Indigo Bay reverberates mood infinity and creativity. Midnight Rouge lingers on ones mind with its nocturnal romance while Fete collection brings a myriad of moods associated with festivities and celebration. The Zen XP collection promises innovations in health and comfort ensuring a restful and healthy sleep while Desert Safari comes with metallic shades of gold, bronze, copper and brass. Plum Pleasures and Aquacado weave a story around moods and seasons giving a unique coordinate solution. Lastly, Scarlet Sunsets bring in mild geometric prints with a redolent mood of red.

 

Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.

About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA - marketers of Corelle and other brands (Segments - dinnerware, bake ware, storage containers etc) - in 2009. It now imports, retails and distributes all World Kitchen brands to modern trade & B2B institutions. Indian Home Variations has also tied up with Umbra, Canada (segment -home decor) and Progressive, USA (segment - kitchen tools) for representing them for Indian market. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine Home Couture, a boutique designer brand of home accessories.