Iconic British brand Triumph Motorcycles Forays into Mumbai

CORPORATE / AUTOMOBILES / TWO WHEELERS

Iconic British brand 

Triumph Motorcycles

 Forays into Mumbai 

with its First Dealership

Triumph Brand

    102 yearsof authentic 

British brand pedigree

        

28 models sold worldwide from 6 different super biking motorcycling categories

      

 745 dealerships operational across the world

      

 Sells in 54 countries

UK’s No 1 brand

Fastest growing super 

premium motorcycle brand worldwide

Key Highlights Triumph Motorcycles India

        Launched on 28^th November, 2013 with 10 class models across 5 Broad categories& each brand being winner in the respective category.Classics, cruisers, roadsters, adventure and super sports

       

 Triumph Motorcycles unveils the Daytona 675 

 at the Auto Expo 2014

      

  11 models for sale across 6 fully functional dealerships

      

  Opens first store with

 new global brand identity in Bangalore

      

  Launches 2 dealership in Bangalore & Hyderabad 

within 2 months of launch

      

  350 bookings clocked in 22 weeks

        

Rider groups started in Bangalore and Hyderabad 

(Riders association of Triumph) in line with 

brand ethos – For the Ride

Triumph Brand Ethos

  Never motivated by fads or gimmicks. We apply our obsessive attention to detail to every single part, material, technology and test we run. Because we know that the more we can put into the development of our bikes, the more you will get out of them. We aim to create bikes that are so intuitive and engaging that they bring the very best out of every rider who rides them. We are chasing the same think you are. The perfect ride!

Mumbai, 3^rdMay 2014: The British motorcycle brand Triumph Motorcycles India Private Limited today announced the opening of their dealership facility in Mumbai calledShaman Triumph. This is the sixth dealership for Triumph Motorcycles in India, the first fivebeing Bangalore, Hyderabad, Kochi, Pune and Ahmedabad.

The Mumbai dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of ‘Build your own Bike’, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.

Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said,“Triumph Motorcycles success globally is built on customer service and going the extra mile for people walking into our showrooms. We are also world renowned for the ride quality and experience offered by every Triumph Motorcycle as they suit the individual needs of every biking enthusiast. The opening of our dealership in Mumbai only further strengthens our commitment to not only better establish the Triumph marquee in the local market but more importantly, to extend a comprehensive suite of after sales services and support to our esteemed customers. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a celebrated brand like ours.The growth of Triumph Motorcycles in India will continue to emphasize on firmly establishing a rewarding ownership experience and extending superior after sales service which ultimately underlines customer satisfaction.”

The legendary brand has also clocked 350 bookings across 5 model categories in the first 5 months of its launch. Triumph’s biggest success in India is its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.

Mr. VimalSumbly further added, “With our distinct model families including classic, cruiser, super sports, roadster and adventure segments, Triumph is looking to create a niche with our competitive pricing and product offerings. Or focus has been to align presence across all strategic locations where we are assured to gain competitive advantage and generate strong brand eminence and Mumbai is a key market in that respect. The dealership will not only act as a platform to sell motorcycles but also as a great place for Triumph bike enthusiasts to connect with one another and share their love for the legendry brand.”

Mr. Amar Sheth, Dealer Principle, Shaman Triumph, said,“It gives us immense pleasure to be associated with an illustrious brand like Triumph. The philosophy with which we operate is in tandem with the ethos of Triumph Motorcycles and customer satisfaction is of utmost importance to both of us. We are looking forward to a long and mutually rewarding collaboration with the brand. The streets of Mumbai will soon bear witness to thundering Triumphs!”

The staff at ShamanTriumph has been provided with intense training in management of sales, service, spare parts and business systems and customer service to ensure customers receive a best-in-class pre and post sales ownership experience keeping in mind the global standards. The team is trained by experts from Hinckley and the training is carried out in the Manesar plant.

The legendary British motorcycle brand, Triumph Motorcycles, entered the Indian market with the launch of eleven of its renowned and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Super sports. The much sought after line-up, includes the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675 & 675R.

About Triumph Motorcycles:

First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacturing in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes, which perfectly blend design, character, charisma and performance. Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer, and has more than 740 dealers across the world.

At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. The innovation and engineering passion that gave birth to the iconic Bonneville of the 60's has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the legendary Speed Triple and the super-sports Daytona 675.

Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, and now India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India

Website Link:www.triumphmotorcycles.in

Facebook Link:https://www.facebook.com/TriumphMotorcyclesIndia

Twitter Link: https://twitter.com/IndiaTriumph

The showroom address is:

Shaman Triumph

Hubtown Viva,

Western Express Highway,

Andheri East,

Mumbai- 400060

Category	Model	Enqine capacity	Engine Type	Gearbox	Net Weight	Maximum Power	Maximum Torque
Classics	Bonneville	865 cc	Air-cooled, DOHC, parallel-twin, 360º firing interval	5 - Speed	225 kg	68 PS @ 7500 RPM	68 Nm @ 5800 RPM
	Bonneville T100	865 cc	Air-cooled, DOHC, parallel-twin, 360º firing interval	5 - Speed	230 kg	68 PS @ 7500 RPM	68 Nm @ 5800 RPM
	Thruxton	865 cc	Air-cooled, DOHC, parallel-twin, 360º firing interval	5 - Speed	230 kg	69 PS @ 7400 RPM	69 Nm @ 5800 RPM
Roadsters	Street Triple	675 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	183 kg	106 PS @ 11850 RPM	68 Nm @ 9750 RPM
	Speed Triple	1050 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	214 kg	135 PS @ 9400 RPM	111 Nm @ 9750 RPM
Adventure	Tiger 800 XC	799 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	215 kg	95 PS @ 9300 RPM	79 Nm @ 7850 RPM
	Tiger Explorer	1215 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	266 kg	137 PS @ 9300 RPM	121 Nm @ 6400 RPM
Super Sports	Daytona 675 R	675 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	184 kg	128 PS @ 12500 RPM	74 Nm @ 11900 RPM
	Daytona 675	675 cc	Liquid-cooled, 12 valve, DOHC, in-line 3-cylinder	6 - Speed	184kg	128 PS @ 12500 RPM	74 Nm @ 11900 RPM
Cruisers	Thunderbird Storm	1699 cc	Liquid-cooled, DOHC, Parallel-twin, 270º firing interval	6 - Speed	339 kg	98 PS @ 5200 RPM	156 Nm @ 2950 RPM
	Rocket	2294 cc	Liquid-cooled, DOHC, in-line 3-cylinder	5 - Speed	367 kg	148 PS @ 5750 RPM	221 Nm @ 2750 RPM