TaxiForSure Launches new category of Nano taxis in the city

TaxiForSure Launches ‘Nano Taxi Service’ 

with 

Tata Motors

Becomes India’s first Taxi Player to 

announce a 360 degree brand campaign

Bangalore: TaxiForSure, India’s leading aggregator of taxi and car rentals, formally launched their new category of Nano taxis in the city today. The move could be seen as a unique one in the Indian transportation industry so far, making in-city taxi travel even more convenient and affordable.

TaxiForSure co-founders Raghunandan G and Aprameya R marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bangalore and will be expanded to other Indian cities in the coming weeks.

The Nano service will be available exclusively on the TaxiForSure app and mobile site in the ‘Pick Now’ option, which makes a cab available in minutes. The service will be priced at Rs. 25 for the first 2 k.m. and Rs. 10 / km after that, making it the most reasonable and comfortable taxi service available in the city.

Speaking at the launch, Raghunandan G, Co-founder and CEO, TaxiForSure, said, “We are thrilled to announce our new Nano category that offers a great city-driving proposition. We are seeing great traction across 14 cities and we recently completed 3.5 million trips. The aggressive growth that the taxi industry is seeing requires innovative ways to bring more cars onto the road. Tata Nano is a well-loved consumer brand that is perfectly suited for city travel with its small footprint and zippy commute. It is also light on the pockets of our driver partners, who can now become entrepreneurs much more easily. With a brand-new design, well-trained drivers and an intuitive app experience, our customers will be wowed with the Nano.”

The event had another break through announcement –TaxiForSurelaunched the first ever 360 brand campaign in India. The TVC campaign is slated to go live on December 5 and will feature on Hindi movie, music, lifestyle, business and news channels.

Commenting on the launch of the 360 degree brand campaign, AprameyaRadhakrishna, Co-founder and Director, TaxiForSuresaid “Our customers have given us positive feedback on the pricing, service levels and reliability of TaxiForSure. This gave us the confidence to launch a 360 degree campaign that will help us take our services to a lot more people. TaxiForSure wants to change the customer mind set by getting taxis to be a part of their everyday life and choose TaxisForSure given its affordability and reliability.”

The campaign will be spread across two months panning TV, OOH, Print, Radio and Online.Created by Lowe Lintas & Partners, under the creative direction of Mr G V Krishnan, Executive Director, Lowe Lintas and Partners.

Mr G V Krishnan, Executive Director, Lowe Lintas and Partners said “We are excited to be handling the communication mandate for brand TaxiForSure. For us this campaign matters a lot, especially with all the action in the category and the opportunity to partner a bold and enterprising client.”

About TaxiForSure

An aggregator of car rentals and cabs in India, TaxiForSure started its operations in Bangalore in June 2011. The uniqueness of this firm lies in the fact that they work with existing cab operators and empower them with technology and soft-skills to ensure great service. This strategic approach along with cutting-edge technology ensures that TaxiForSure customers get an accessible, safe, and economical taxi ride for sure! TaxiForSure is the brainchild of IIM-A alumni Aprameya Radhakrishna and Raghunandan G. TaxiForSure enables customers with a seamless booking experience across mobile apps, website, and call centre. App users can book a taxi using the app on Android, Firefox OS, iOS, and Windows phones in under 15 seconds.

For more information and updates about the company, follow @TaxiForSure and @TFSCares on Twitter.Join the brand on facebook.com/TaxiForSure. Also visit www.taxiforsure.com for more information,and www.tfs.my/app to download the mobile app.