Zenga Media received Awards for Best Mobile & Web TV
Zenga strikes Gold
again brings home two honors at one go
Zenga won awards for Best Mobile & Web TV
&
Best Engagement App “Sunny Leone”
along with the Integrated Marketing
at the 2nd Asian Customer Engagement Forum & Awards
Mumbai, December 18, 2014 - Zenga Media Pvt. Ltd, India’s largest digital entertainment both on Mobile and Web announced today that it received Awards for Best Mobile & Web TV and Best Engagement App “Sunny Leone” along with the Integrated Marketing at the 2nd Asian Customer Engagement Forum & Awards.The Customer Engagement Forum, founded in 2012-13, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around.
Zenga Media which is the exclusive digital rights holder of Sunny Leone in India, creating and managing Sunny Leone’s official mobile app has showcased their excellence by winning Best Engagement App. The thought behind Celebrity Fan Engagement App was based on the fact that people are used to handheld devices like smart phones and tablets for close interaction and direct engagement. This is a space Zenga Media decided to look closely at helping celebrities reach out to their fan keeping in mind a direct interaction and gratification to the followership that these celebrities have.
Sunny Leone said “I am excited to receive an award for the Best Engagement App at the 2nd Asian Customer Engagement Forum & Awards. The app provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I am really thankful to ZengaTV and OneDigital team to have closely worked with me in creating something which is loved by my fans and helping me stay in touch with my fans. ”.
The award winning Sunny Leone application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.
“While the idea was big, the challenge was to create a first of its kind app, bridging the gap between the celebrity and fans. This app offers opportunity for her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. The integrated approach adopted by our team for the web and mobile TV led to the great success of the Zenga App, While the team also works on building direct engagement with fans through her Facebook, YouTube channel and ZengaTV channel. It’s a great feeling to win an award particularly because it recognizes our innovative approach that the brand stands for in each area, be it in product development or marketing. Kudos to the team for bringing this honor and setting an example in taking customer engagement to the next level” said, Mr. Shabir Momin MD & CTO, ZengaTV & OneDigital Entertainment.
The award winning ZengaTV application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.
About Asian Customer Engagement Forum
It was founded in 2012-13. Its programs are planned for India, Srilanka and the GCC Continent. The Advisory Board includes the best brains to guide and advise the participating delegates with content that is well thought of and planned in advance.
About Zenga
ZengaTV is a free Digital video service providing live TV & VOD on web & mobile as a service that presents a range of Indian and international television channels like News, kids content, Music videos, Movies in Hindi, English, telugu, bengali, oriya, punjabi, kannada etc which can be accessed through PC, Tablets, mobile phone (whether smart or featured) whether accessed through your Mobile Apps or directly from your mobile or WEB browser. Zenga users can enjoy movies from Hollywood or watch genre based content from all over the world. ZengaTV also brings you a host of content specially created for Digital only audience which is created by OneDigital Entertainment ( India’s largest YouTube MCN) keeping in mind the changing behavior of user content consumption pattern in the ever changing Digital world.
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