Catch the Ukranian prime-time drama 'Snowdrop' on Zindagi on dittoTV

by Shrutee K/DNS 

January 11, 2017 (Mumbai): Zindagi, famous for its outstanding collection of finite drama series, is all set to launch ‘Snowdrop’, a Ukrainian prime time show, which will be available live on dittoTV, January 16 onwards. This show will be the first of Ukranian origin to add to Zindagi’s remarkable assortment of international content.

The series has received high acclaim overseas and will now add to the wide bouquet of shows across channels that dittoTV offers its subscribers.  Zindagi has found a loyal following in the Indian audience for the diverse content it offers, and with dittoTV, they can tune into these shows at their convenience, on the go.

‘As viewers are becoming more selective about their choice of viewing, it is important to introduce content that resonates with the audience. Keeping this in mind, dittoTV offers a wide variety of channels across genres that cater to the diverse content preferences of its subscribers. We are excited to have Zindagi’s new show Snowdrop on our platform, and Zindagi viewers can catch this new show anywhere, anytime on dittoTV , even if they are on the go.’, said Ms. Archana Anand, Business Head, dittoTV.

The captivating storyline of Snowdrops is sure to resonate with the Indian youth, who form an important part of dittoTV’s subscriber base. The trend of finite TV series, a format that Zindagi is well known for introducing to the Indian audience, is gaining momentum amongst viewers. dittoTV will enable them to keep up with the engaging plot twists of the show on any internet connected device, even if they do not have access to a television set,. dittoTV subscribers can catch this new primetime show every day from Monday to Saturday at 9 PM on their Android and iOS phones or any other internet connected device. The repeat telecast of the show will air for viewers at 11 PM on Zindagi channel. The subscription charge for the platform in INR 20 per month.

About dittoTV:

dittoTV is the OTT platform of Zee Digital Convergence Limited (ZDCL), which is the digital media arm of one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers live streaming access to 100+ live channels including the entire Zee network bouquet, Sony, SAB TV, &TV, Aaj Tak, BBC, and Ten Sports. Subscription charges for one month are INR 20. Users can also access content by visiting www.dittotv.com

#BeesKaTV, #DeshKaTV

About Zindagi: Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives that unveil universal emotions. At Zindagi, every show is not just a story but a reflection of life experiences. Each story is not only beautifully crafted but also delivered with impeccable direction and utmost sensitivity in terms of treatment and portrayal of the characters. Audiences relate to these endearing and powerful characters and index it to their own life journey savoring every moment.

The channel's positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word Zindagi. Across the world, life is a finite procession of moments and it’s important that we live each and every one of them. That’s the top line of the channel, literally. Zindagi is the only entertainment channel that delivers premium viewers by its guaranteed and trusted content environment of good storytelling. The combined heritage and influence of Zee Entertainment Enterprises Ltd as a leading global media conglomerate ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment.

About Zee Entertainment Enterprises Limited (ZEEL): Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.

Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD. ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com