Amway India Introduces ‘Attitude’ Clear Activ Pimple Control Range in India

by Shrutee K/DNS

New Delhi— Amway India, the country’s largest direct selling FMCG company has announced the launch of a new Pimple Control Range under its beauty brand ‘Attitude’. Staying true to its commitment to introducing new products based on science and innovation, Amway India has introduced this range for the Indian youth. The new Attitude Clear Activ Pimple Control Range priced from Rs 349/- onwards, includes Attitude Clear Activ Pimple Control Face Wash and Attitude Clear Activ Control Spot Corrector. Attitude is an entry-level premium brand, targeted specifically at the Indian youth.

Enriched with the goodness of Botanical extracts, the new Attitude Clear Activ Pimple Control Range is specially formulated with Green Tea, Licorice and Meadowsweet that helps to keep pimples at bay. The green tea extracts, having antioxidant properties, act against free radicals protecting the skin cells from every day aggression. Licorice aids to regulate sebum secretion and Meadowsweet maintains natural balance of the skin. The new Attitude Clear Activ Face Wash is a water based and sulphate free gel formulation recommended to be used twice daily in order to effectively remove oil, dirt and stickiness. The Attitude Clear Activ Spot Corrector contains Rose Berries, Salicylic Acid and Zinc PCA which reduces redness and size of pimples. The range is dermatologically tested, non-comedogenic and apt for pimple prone skin.

Commenting on the launch, Ms. Anisha Sharma, Category Head-Beauty & Personal Care, Amway India said, “Pimple is a major concern area for youngsters in India which hampers their confidence and deters them from socializing. This prompted us to address the concern with our Clear Activ Pimple control range in India with the goodness of Green tea and other natural ingredients. This unisex range targeted at the confident and free spirited modern youth, has been specially developed keeping Indian skin tones and weather conditions in consideration.”

“We see a huge potential for growth of our newly launched pimple control range in India. The range intends to provide youngsters an opportunity to bid farewell to pimple woes and face the world with confidence like never before”, added Anisha. The Attitude Clear-Activ Pimple Control Range is one of the biggest launches planned by the company in 2017. Amway has launched a series of training led initiatives with Dermatologists to support and educate Amway direct sellers across the country.

About Attitude:

Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use. *

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand**. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. . Artistry is India’s No. 1 premium skin care brand***. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company has launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway has forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture.