VOOT is all set to launch its next VOOT Original – “Yo Ke Hua Bro”

The 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pandey, Shamita Shetty, and Ridhima Pandit is set to go live on 18^th August 2017 only on VOOT

by Shrutee K/DNS

Mumbai, 18^th August 2017: Viacom 18's video-on-demand streaming service VOOT is all set to launch its next VOOT Original – “Yo Ke Hua Bro”. Set in the heartland of Haryana, Yo Ke Hua Bro is an edgy comedy that brings to life the comic capers of the desi dumb and dumber!  The show is set to add a new shade of rustic humour to the diverse palette of VOOT Originals.  The show with the BROS’s Aparshakti Khuranna & Gaurav Pandey along with the divas Shamita Shetty and Ridhima Pandit is set to go live on August 18^th, 2017 only on VOOT.

Set in Haryana where hormones are raging and the sex ratio is skewed we meet 2 ‘BROS’ who don't yield results! Be it clearing their graduation, their entrance exams, landing a girl or even a date... this original series is full of moments that will make most bro’s go “Yo Ke Hua Bro".  But the biggest Yo Ke Hua Bro moment is when these desi bro’s land themselves in a Kaand! Yes you heard that right! Boys in a kaand that will exemplify the male species! What is this scandal? Watch the show to find out more! 

The show will see actors Aparshakti Khuranna (Famously known for his character in Dangal), Gaurav Pandey (critically acclaimed for his role in Badrinath Ki Dulhania) essay the roles of the 2 Bro’s.  The stunning divas Shamita Shetty and Ridhima Pandit will essay the roles of the sassy women who challenge the boys. In a special appearance will be the digital phenomena Sumeet Vyas, in a never see before role of a maverick cop.

Elaborating on the launch of the show, Monika Shergill, Head of Content, Viacom18 Digital Ventures said “The world of digital content constantly demands new & fresh stories that are not formulaic in nature. With Voot Originals we are looking at telling stories about topics that are relevant to the digital viewer and we’re delving into subjects that are as yet unexplored. There are over 20 million people who have moved away from TV content. Our strategy is to aggressively pursue these native digital viewers through multiple original series. We are looking at launching many more series this year each with a differentiated pitch. And kick starting this plan with our latest offering - Yo Kay Hua Bro is set in heartland India. It is a comic caper with a unique twist! Men beware… we are about to spark the imagination of many women!” Speaking about Yo Ke Hua Bro, the versatile Aparshakti Khurana said “ Yo Ke Hua Bro is a great comic caper that  the youth will surely relate to. Piyush, the character I play is a cute and adorable boy  who finds himself at the midst of multiple jokes, but is still  rearing to. His broship with Mahender is funny and genuine, making the two boys and their antics affable.  The rustic Haryana setting adds further character to the show and is sure to be a hit amongst viewers”

Speaking about being a part of the show the witty Gaurav Pandey said “ Yo Ke Hua Bro  was an entertaining  experience and playing the rustic and adorable character of Mahender  with his boyish charm  was a  lot of fun. Yo Ke hua bro with its quirky humor and bro -code is going to set new friendship goals for all.”

Speaking about being a part of the show the beautiful Ridhima Pandit said “It is great to be part of such a talented star cast for a show like Yo Ke Hua Bro, that is funny and edgy at the same time. I enjoy being a part of shows that have a sense of humor and Yo Ke Hua Bro with its witty and immersive setting is sure to get the viewers hooked”

Speaking about being a part of the show the stunning Shamita Shetty said “It is great to make my maiden digital outing with Yo Ke Hua Bro. My character Suman is strong, beautiful, empowered, and plays by her own rules. Playing such a strong and sassy character was a fun experience.  I am sure that my character and the show with its very earthy and young setting is sure to connect with the viewer”

Yo Ke Hua Bro is VOOT's eight original since its launch in May 2016.  With shows like It’s not that Simple, Shaadi Boys, Badman, Untag amongst other, VOOT has created a wide palette of content catering to the entertainment needs of the discerning viewers. VOOT “Yo Ke Hua Bro” with its high decibel humour, spirit and desi chutzpah is all set to go live on 18th August, 2017 only on VOOT

ABOUT VOOT: VOOT is a digital video-on-demand streaming service from the house of Viacom18.  With a content library of close to 40,000 hours across Viacom18’s network content, content around content, VOOT Kids and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed close to 40 million app downloads and over 22 million monthly active users. VOOT was awarded the coveted ‘Best app of 2016’ title by Google Play and  VOOT’s Progressive Web App (PWA) project has been recognized as one of the top global innovations of 2017 by International Broadcasting Convention. VOOT continues to take the leadership mantel on innovation, for both content & product features, aimed at providing an immersive experience to its users.

ABOUT VIACOM18 : Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema