Amway celebrates Louis Braille Day in collaboration with All India Confederation of the Blind

by Shrutee K/DNS

Gurugram, 08^th January 2018:  Amway India, the country’s largest Direct Selling FMCG company celebrated 209^th birth anniversary of Louis Braille with its 15 NGO partners for ninth consecutive year by organizing myriad initiatives. In Gurugram, Amway inaugurated the refurbished computer training center for the visually impaired by upgrading equipment and accessories. This computer center was set up in 2010 as a part of Amway’s National Project for the visually impaired under which Amway supports 15 computer centres across the country benefitting more than 1,000 visually impaired students every year.

As a part of the celebrations, a special cultural programme was organized which included group and solo dance performances, followed by Braille reading by the students of AICB. The event witnessed an active participation of Amway direct sellers and employees.

Mr. GS Cheema, Sr. Vice President – North & South, Amway India, said, “We have been working tirelessly towards the welfare of the visually impaired with a firm belief that education is the key to the future that create opportunities transcending physical limitations. We hope that our support will inspire the students of AICB Capt. Chandanlal Special School to excel in different aspects of life and showcase their talent in different forums.”

“I wholeheartedly thank Amway India for revamping the Computer Training Centre for our students and celebrating the birth anniversary of Louis Braille by organizing cultural activities. It has been our endeavour to ensure that our young students are provided with multiple opportunities to succeed in life. With support of Amway, we have been able to offer these facilities to our students” commented Sh. JL Kaul, All India Confederation of the Blind.

Louis Braille invented the Braille system to enable visually impaired people to read and write. World Braille Day is celebrated annually on January 4, the birthday of Louis Braille, to recognize his contributions in helping visually impaired people to remain part of mainstream society by reading and writing as a normal person.

Amway India’s CSR initiatives

Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource on a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.

Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway Opportunity Foundation launched a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. A total of 144 health check-up camps (12 camps in a month) are being conducted within a span of 12 months. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries.

As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, the company currently supports more than 15 NGOs across the country.

Community Health and Entrepreneurship Program:Amway has been promoting self-employment among women community health facilitators. Under this initiative, the underprivileged women are provided with training on entrepreneurship skills and business fundamentals to enhance affordable healthcare outreach program in few underserved rural areas of Bihar and Uttar Pradesh.

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 58 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1].

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture, as well as the ‘Best HR practices’ in quality of life and ‘Managing Health at work’ by Times Ascent Asia-Pacific HRM Congress.