Alliance Tire Group Awards Public Relations Mandate to i9 Communications

by Shrutee K/DNS 

Mumbai, 22nd May, 2018 – Alliance Tire Group (ATG), a leading name in the Global Off-Highway Tire Business  which owns three world-renowned brands – Alliance, Galaxy and Primex has awarded its Public Relations & Media Relations mandate to i9 Communications, a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research.

Speaking on this partnership Brijesh Menon, General Manager Marketing, ATG Group said,” i9’s wide-ranging client roster and the successful PR campaigns along with the passion of the team led us to partner with i9 Communications for PR & Media relations. Tires, though ubiquitous, are a less understood subject and we hope this association will help us in increasing our visibility and create awareness about the OTR segment globally.”

Speaking on the win, Munmun S Gentle, Account Director, i9 Communications, said, “We are happy to be joining hands with Alliance Tire Group (ATG) as they grow and build India’s Off-the-Road (OTR) market. We look forward to work with ATG as we stand to learn a lot from the multi-cultural thought leaders plus we get the opportunity to work with the world-renowned brands and promote them in India.”

About Alliance Tire Group (ATG): Alliance Tire Group is a global Off-Highway Tire Company; it owns three world-renowned brands – Alliance, Galaxy and Primex.  ATG has a presence in over 120 countries across 6 continents, 3 manufacturing facilities, one in Hadera at Israel and two facilities in India one in Tirunelveli, Tamil Nadu and another in Dahej, Gujarat. These products are made according to the strict quality standards that are applied to all ATG products. ATG has world-class R&D centers in Israel and India.

About i9 Communications: i9 Communications is one of India's fastest growing PR & Media consultancies with Consumer, Corporate, Lifestyle and Hospitality as its key practices, Set up in 2008 and headquartered in Mumbai with offices PAN India i9 Communications has achieved a respectable position in the marketing communications industry through its imaginative, knowledge-based, creative approach. Part of the fast-growing Comniscient Group i9 Communications has the likes of DHL, TBZ Entertainment, Sunil Alagh, Sanjay Ghodawat Group, Parag Milk Food Pvt Ltd (Go, Gowardhan), JSW Cement, Asahi India Glass Ltd. (AIS),  SunDev Appliances (Kelvinator, Desire), Consulate of Israel and Consulate of the Kingdom of the Netherlands on its client roster.