Appy Fizz Launches first Marketing Campaign Featuring Salman Khan
This Summer #FeelTheFizz with Salman Khan
by Shrutee K/DNS
Parle
Agro, the largest Indian beverage manufacturer is all set to launch the new
Appy Fizz TVC, featuring the Bollywood Megastar Salman Khan. The brand’s
advertising campaign with a budget of Rs. 100 Cr. for the year 2018 will see
Salman representing the brand across multiple mediums, including a television
commercial, OOH, digital and product packaging amongst others.
While
shooting the #FeelTheFizz campaign, Salman is seen wearing multiple ultra-modern
ensembles. In the thrilling commercial, Salman is seen urging his fans to Feel
The Fizz by being bold and confident, just like Appy Fizz. The television
campaign will seen across the country in multiple languages.
Speaking about this collaboration, Salman Khan said, “The
new campaign for Appy Fizz is as exciting as it gets. I am sure the product and
the new #FeelTheFizz campaign will surely resonate with all my fans.”
Catch the new Appy Fizz
television commercial here:
See Salman Khan having fun
while shooting the Ad:
About Parle Agro: Parle
Agro Pvt. Ltd. is the largest Indian beverage company with brands like Frooti,
Appy, Frooti Fizz, Appy Fizz, Bailley, Frio, Dhishoom and Café Cuba which cater
to the mass market. Today, it is a 4000 Cr organization and operates under
three business verticals: Beverages, Packaged Drinking Water and PET Preforms.
Each of these verticals operate as independent entities. Over the last few years,
Parle Agro grown its infrastructure to 76 manufacturing facilities both in
India and overseas, and have developed a widespread network of more than 5000
channel partners that cater to more than 14lakh outlets in the country. Being
the leaders in the beverage industry with iconic brands, Parle Agro believes in
innovating products and creating new categories. An understanding of the Indian
consumer and innovative business practices has led it to establish trends that
have changed industry outlook and approach.
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