DocsApp Joins hands with Seniority for Breast Cancer Awareness campaign ‘Positively Pink’
National: DocsApp and Seniority have joined hands to work
cohesively for a Breast Cancer Awareness campaign ‘Positively Pink’ throughout the month of October. Breast Cancer is
not an uncommon condition; however, several people still do not know the
intricacies of it and fail to take prompt action leading to delay in getting
appropriate treatment and care.
According to the Union Health Ministry, breast cancer ranks as the
number one cancer among Indian females with rates as high as 25.8 per 100,000
women and mortality of 12.7 per 100,000 women. As per estimates, approximately
17,97,900 women in India may have breast cancer by 2020. The main factor
leading to a low survival rate is lack of awareness and in order to improve
breast cancer outcomes, early detection is critical.
The online doctor consultation platform along with Seniority, India’s
largest shopping destination for senior citizens, will aim to alleviate this
issue by addressing concerns and spreading awareness on the lesser-known facts
of Breast Cancer, especially for older adults.
Mr. Satish
Kannan, Co-Founder & CEO, DocsApp, “Senior
women in our country are more often than not, denied the care and comfort they
need. DocsApp & Seniority have joined hands to reach out and provide them,
the best in quality healthcare. Through our Breast Cancer Awareness initiative,
we want to impart essential information to promote early detection, and timely medical intervention”.
Ayush
Agrawal and Tapan Mishra, Co-founders, Seniority, said,
“Breast cancer risk increases as women grow older, and it becomes more
difficult to diagnose the problem and cure it completely. This October, we are
glad to join hands with DocsApp to create awareness about this deadly disease
that is a major cause of mortality among older women. This association will
help our audience in the early detection of cancer and preventive measures for
treatment.”
Individuals can log on to WhatsApp and raise their concerns through a
live chat where a specialist doctor from DocsApp will provide the right information.
Furthermore, those who are unable to speak to the doctors can later access the
DocsApp or log on to Seniority website (www.seniority.in)
to get their queries answered appropriately.
About DocsApp:DocsApp is a 24x7 online doctor
consultation platform that connects patients to specialist doctors through
chat, call and video. The mobile and web-based platform offers doctor
consultations on the go. Established by ex IITians, Satish Kannan and Enbasekar
Dinadayalane, DocsApp leverages technology to provide quality healthcare to
millions of Indians without any geographical constraints. It is headquartered
in Bangalore. Since its inception in 2015, the app has acquired a user
base of 10 million+ Indians and provides 2,00,000+ consultations per month
across the country. DocsApp connects patients to specialist doctors across 20
departments such as Dermatology, Weight management, Sexology and more. The App
facilitates 5000+ experienced MD doctors who provide consultation to patients
via chat, video or voice call. DocsApp even allows patients to order medicines
and book lab tests. The Company has raised $10.1 million till now from Bessemer
Venture Partners, Rebright Partners, TechMatrix Corporation, DeNA networks and
Facebook’s angel investors, InnoVen Capital, Anand Rajaraman and Venky
Harinarayan. DocsApp has been ranked as the #1 doctor consultation app in
India, in the medical category on Google Play Store consistently for more than
2 years. The brand received the ‘App of the Year 2017’ in the medical category
by Amazon in association with Facebook. It also received the “Industry
Achievement Award 2019” by Hurun Report. DocsApp has been a part of the Make in
India Summit and the Telemedicine Society of India.
About Seniority: Seniority,
an RPG Group Company, is India’s largest shopping destination for senior
citizens. With a thoughtfully curated product portfolio of over 10,000 products
ranging from medical and wellness to leisure and lifestyle, the company
provides a seamless experience through its website and retail stores in Pune,
Coimbatore, Bhiwadi and Chennai, focusing on making everyday life easier for
seniors. Seniority has also introduced WhatsApp shopping, which enables
assisted shopping for senior citizens, a first-of-its-kind feature in the
e-commerce space.
Seniority
holds the Limca Book of Records for conducting the largest hatha yoga session
with over 400 people in Pune. It has been awarded the ’Micro/Small Online
Business of the Year’ at the Entrepreneur India Awards 2019 and the ‘Specialty
e-Retailer of the Year’ at the India Retail & e-Retail Congress 2019.
As of
September 2019, Seniority has over 4 lakh customers, spread across 20,000 pin
codes in India. It has an active user base of over 1.2 million visitors on the
website and continues to engage in community building initiatives throughout
the country. With the brand ethos as ‘Live Evergreen’, Seniority aims to resonate
with the senior citizens of today who are independent and empowered in their
own right. For more details please visit: www.seniority.in
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