‘FreeCharge’
INFORMATION TECHNOLOGY
E-commerce: In an unprecedented move to promote
upcoming films online, production houses join hands with E-commerce portal ‘FreeCharge’
that proves to be a win-win situation for both!
Mumbai, 20th March, 2013: FreeCharge becomes the one of the first e-commerce portals to tie
up with the moguls of Bollywood - SPE Films (Sony Pictures), ViaCom 18 Motion
Pictures, UTV Motion Pictures and Y Films to promote their upcoming movies
through their portal. How does this help the production houses? Realising the
burgeoning craze of e-commerce among the youth of India, the production houses
realised the need to engage its target audience directly and scout for an
innovative channel of promotion of movies. FreeCharge is known to be extremely
popular recharge destination site among the youths in India. The association
with FreeCharge will provide these production houses direct accesses to over 3
million youths of India via their ‘experiential and 360 degree’ promotion
campaign including online and offline medium. In addition to the exhaustive
online/ social reach of FreeCharge, FreeCharge has recently come up with their
exhaustive campus marketing program by the name of “FreeCharge Campus Rockstars”,
which enables FreeCharge to conduct guerrilla marketing / engagement campaigns
in elite campuses like IIMs and IITs. This will also be beneficial for the
production houses that are constantly in search for innovative ways to connect
with their audiences.
How does FreeCharge
and its customers gain from this association? Films are universally a powerful
medium to reach the masses and e-commerce portals are today finding
unprecedented ways to harness this platform. For the customers, they stand to
chance to rub shoulders with the movie stars and win exclusive premiere passes
to the movies. There will be meet and greet opportunity for FreeCharge
customers with the stars like Ajay Devgan, Tamannaah (Himmatwala), Ali Zafar
and the young heartthrobs that form part of the main star casts in Chashme
Baddoor. Apart from these, only FreeCharge fans can lay their hands on FREE movie
tickets and some cool movie merchandises, thereby making FreeCharge a truly
rewarding platform! For FreeCharge, this association will mean that FreeCharge
is promoted by the production houses/ movies in their ATL/ BTL/ On-screen
promotion, the 1st time this is being done for any recharge portal
in India. Thereby, unlocking a unique connect with their target audience. In
short, a win-win proposition for Production Houses, FreeCharge customers as
well as FreeCharge.
Details about the
association:
Y Films tied
up with FreeCharge for promotion of Mere Dad ki Maruti recently. Post that, SPE
Films (Sony Pictures) have made FreeCharge as official online recharge partner
for the Oscar nominated movie ‘Django Unchained’. Additionally, UTV Motion
Pictures has joined hands with FreeCharge for their upcoming blockbuster,
‘Himmatwala’ and have made FreeCharge their official Online Recharge Partner.
Similarly, ViaCom18 Motion Pictures have partnered with FreeCharge for their
next movie, Chashme Baddoor, and made FreeCharge their official Online Recharge
Partner.
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