Hindi entertainment channel, Zindagi
ENTERTAINMENT
Zindagi gets a
‘Thumbs Up’
from viewers across India
The channel
will launch
two new shows this month
Noorpur Ki Rani
& Maat
Mumbai, 7 July 2014: “Loving Zindagi!”… “Goodbye to Saas Bahu
soaps!”… “It’s been an auspicious debut. The shows are similar to Hindi serials
and yet very different.” … “Issues we face and they face are similar but their
shows are so much better told and better shot…wish Indian TV could get so
refreshing.”… Just as these comments by the media fraternity have appeared in
leading publications in India, the recently launched premium mass Hindi
entertainment channel, Zindagi has been receiving an overwhelming response from
viewers across all age groups. It seems to be fulfilling its promise of
breaking the stereotypes of ‘traditional TV viewing in India’. The core essence
of Zindagi resonates with Zee Entertainment Enterprises Ltd’s (ZEEL’s)
corporate philosophy ‘Vasudhaiva Kutumbakam – The world is my family’ and the
warm response that it has received further strengthens its proposition ‘Jodey
Dilon Ko’. Its USP lies in its finite shows along with its fast paced
storylines written by award winning authors and literary stalwarts. In the
first year, Zindagi will premiere 45 new serials.
Zindagi, which launched with shows
from Pakistan in the first phase, will treat audiences to new shows every
month. The two shows that have all of India talking, Zindagi Gulzar Hai
at 8 PM and Aunn Zara at 8:55 PM will soon end on 18th July
and 12th July respectively. And, keeping its promise to offer fresh
programming every month, Zindagi will launch two new shows– Maat &
Noorpur Ki Rani – in its place.
Starting 19th July at 8 PM,
Maat will replace the mature love story Zindagi Gulzar Hai and is
the story of two sisters, Aiman and Saman who are poles apart. Aiman is
generous and Saman is the mean sister who always tries to snatch whatever her
sister has. The story takes a turn when Saman claims her right on something
that is very dear to Aiman giving rise to very interesting twists and turns.
With viewers raving about the natural talent and irresistible good looks of Fawad
Khan, Sanam Saeed, Osman Khalid Butt and Maya Ali, the new show, Maat
will bring to Indian Television, two of Pakistan’s most talented actresses– the
beautiful Aminah Sheikh and the vivacious Sabah Qamar. To air at
8:55 PM from 13th July onwards, Noorpur Ki Rani, will replace
the refreshing rom-com Aunn Zara and is a story of paradoxes brought out
by contrasting characters of Noorie and Princess Rania. Orphaned at a young
age, Noorie comes from an impoverished background and goes through turbulent
times before her life takes a magical turn and she finds a new life in the
palace. On the other hand, Princess Rania, the owner of the palace, is brought
by fate to circumstances she never imagined possible. The gorgeous Sanam
Baloch will enact the character of Noorie and it also stars the veteran
actor, Naumaan Ijaz in a central role.
Commenting on the feedback received
from audiences and the industry, Priyanka Datta, Business Head, Zindagi
& ZEEL’s FTA Cluster, says, “Zindagi presents an insightful snapshot of
lives across our borders with
its differentiated and refreshing content. It’s a rarity for a new channel
launch to get such a unanimous and positive review from the media fraternity
and we thank them for their generous support on Zindagi. This is similarly
echoed by audiences, distributors and advertisers as they speak of a wave of
change in the Indian television industry. Being the only Hindi
entertainment channel in India to have a national launch, the response from
Southern markets has also been astounding. Studies done by research agencies
also indicate that the channel has been very well received by audiences.”
“The shows on Zindagi have struck a
chord with viewers and their word of mouth has the social networking sites abuzz with tweets, wall posts and blog posts. It has resulted
in our mail boxes being flooded with congratulatory messages and we are truly
humbled at the overwhelming appreciation that Zindagi has received. We hope
that the success of Zindagi will be a proof
point for changing viewing habits of Indian television viewers,” she added.
Shows on Zindagi are
shot in real life locations across the world, as opposed to studio sets. Every
show has its own original soundtrack with soul stirring music composed by
well-known musicians like Rahat Fateh Ali Khan, Abida Parveen, Shafqat
Amanat Ali Khan amongst others. The current line-up of shows on Zindagi, Zindagi
Gulzar Hai, Aunn Zara, Kaash Mein Teri Beti Na Hoti, Kitni Girhain Baaki Hain,
air seven days a week, every Monday to Sunday and do not follow the routine 22
minutes format currently seen on Hindi GECs.
Synopsis
of ‘Zindagi Gulzar Hai’ at 8:00 pm on Zindagi!
A romantic series that has its share of ups and
down, the chemistry between the central characters Kashaf Murtaza and Zaroon Junaid
will surely leave you smiling.
Watch
‘Zindagi Gulzar Hai’ at 8:00 pm Monday to Sunday only on Zindagi!
Synopsis
of ‘Aunn Zara’ at 8:55 pm on Zindagi!
A perfect blend of characters, an over pampered
boy Aunn, rough & tough girl Zara and their beloved families, with their
differences and heart-warming stories. Zindagi brings you a show that will get
you hooked on with its quirks and witty humour.
Watch
‘Aunn Zara’ at 8:55 pm Monday to Sunday only on Zindagi!
Synopsis
of ‘Kaash Main Teri Beti Na Hoti’ at 9:45 pm on Zindagi!
A tale of a girl who epitomizes the word Khushi,
and is oblivious to struggles of life becomes the victim of a treachery by none
other than her own mother. As the events unfold, each revelation of this
treachery makes her cry out ‘Kaash Main Teri Beti Na Hoti’.
Watch
‘Kaash Main Teri Beti Na Hoti’ at 9:45 pm Monday to Sunday only on Zindagi!
Synopsis
of ‘Kitni Girhain Baaki Hain’ at 10:15 pm on Zindagi!
Kitani Girhain Baaki Hain is an episodic series
throwing light on various issues relevant to women in our society. Inspired by
real life events, each episode brings out the unseen facets of the
lives & emotions of myriad women across ages and classes.
Watch
‘Kitni Girhain Baaki Hain’ at 10:15 pm Monday to Sunday only on Zindagi!
Comments
Post a Comment