RB partners with NDTV & Facebook to launch “Dettol - Banega Swachh India"
CORPORATE/CSR RB partners with NDTV & Facebook to launch “Dettol - Banega Swachh India” Mumbai, September 2 6 th , 2014: As the global leader in consumer health and hygiene, RB ( formerly called Reckitt Benckiser ), today announced a 5 year ambitious program in partnership with NDTV and Facebook - “Dettol - Banega Swachh India”. With a commitment of making India healthier and cleaner by 2019, RB has made a commitment to invest a sum of INR 100 crores towards this initiative across the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country and has introduced Indian film actor and legend, Mr. Amitabh Bachchan as the program ambassador for this mega campaign. With a history of over 150 years of innovation and the DNA engraved in health and hygiene, RB has powerbrands such as Dettol and Harpic, which are considered as gold standard in hygiene and sanitation segments. Through...