92.7 BIG FM is all set Groove with QUEEN OF DANDIYA – FALGUNI PATHAK
92.7 BIG FM ASSOCIATES WITH THE
QUEEN OF DANDIYA –
FALGUNI PATHAK
INDIA’S LARGEST RADIO STATION GIVES LISTENERS
A
‘BIG’GER NAVRATRI CELEBRATION THAN EVER BEFORE
As the sounds
of the dhol and the dandiyas resonate across the nation, 92.7 BIG FM is all set to give its fans
and listeners the chance to experience a magnanimous Navratri celebration.
Organised by Wizcraft Entertainment the ‘Gionee
Rangeela Raas Garba’ powered by Renault & Cause Partner – Litter Free – an
initiative by Parle Products will be held from September 25th to
October 3rd, 2014. Queen of Dandiya - Falguni Pathak will performing and is gearing up to entertain Navratri
enthusiasts across Mumbai as they dance to the tunes of her singing LIVE!
As the exclusive
radio partner for the event, 92.7 BIG FM will showcase some of Falguni's
foot-tapping songs that have been especially created for this year's
celebrations. While 92.7 BIG FM will give real-time updates from the event, the
FM network will also conduct exciting contests in a bid to engage audiences. Listeners
will also stand a chance to win free entry passes to Falguni's shows through
multiple contests that will keep them engaged throughout.
During her visit
to the 92.7 BIG FM studios today, Falguni
stated “I’m absolutely thrilled to be
associated with 92.7 BIG FM especially during an occasion as cheerful and
auspicious as Navratri. I have been an avid listener of the music and shows on
BIG FM and I’ve also been associated with the FM network earlier so this
association takes me back to those moments.”
Falguni Pathak
visited the 92.7 BIG FM studio and engaged with her fans and listeners of the popular
radio network in an exclusive tete-e-tete. She spoke about her fondness for Navratri
and shared some of her favourite music
tracks for this year’s celebrations.
Ashwin Padmanabhan, National Business Head,
92.7 BIG FM said, “We are extremely
happy to announce an association with Falguni Pathak yet again, this year. Last
we associated with her in 2012 and we received a tremendous response from
listeners across the country. After all, Falguni is rightly the Queen of
Dandiya. This year, we have added an extra element of excitement to the
festival with LIVE contests at the venue amongst dancers and real time updates
from the event for our listeners. We are
certain that this engagement will keep our audiences entertained throughout the
nine days of Navratri.”
Speaking about
the association with the Falguni Pathak Dandiya Festival, Mr. Arvind Vohra, India Head, Gionee Smartphones said, "We are delighted to be a part of the Dandiya
Festival and promoting the spirit of the occasion. Dandiya is a major cultural
event and a big crowd puller across age groups and presents us the perfect opportunity
to engage with the enthusiastic audience. Gionee has evolved as a convergence
of next generation entertainment and communication and we have always tried to
be a part of shows and events catering to music, dance and entertainment"
Mr. Mayank Shah, Deputy Marketing Manager,
Parle Products said “Navratri is one
of Mumbai’s most popular festival and is celebrated with great fervor,
excitement and grandeur. It is also the onset of many celebrations that the
city witnesses. Hence Rangeela Raas is a
great platform to connect with our consumers as well as to kick start our
Litter Free campaign. We look forward to
spreading our message of keeping the city and the environment clean. This is
the beginning of many other initiative to control and manage waste in our country.”
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