by Shrutee K/DNS Mumbai, 25th May, 2017 : Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar, Virendra Sehwag, Mayuresh Pem amongst others will hit the screens across the globe on 26th May 2017. The mandate included TV media planning, buying and release in US, UK, Canada, Europe, Middle East, Africa and Asia Pacific Region. Since the movie captures the star’s cricket and personal life and also reveals few aspects of his life which have never been heard of or seen before, the agency’s first task was to design and implement a communication plan to ensure the movie touches minds of viewers across the globe. Speaking on the association, Anil Thadani, Managing Director and CEO, Cinestaan AA Distributors said, “Sachin: A Billion Dreams is...