MATCHBOX MEDIA BAGS THE INTERNATIONAL MEDIA ACCOUNT OF SACHIN: A BILLION DREAMS

by Shrutee K/DNS

Mumbai, 25th May, 2017: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar, Virendra Sehwag, Mayuresh Pem amongst others will hit the screens across the globe on 26th May 2017. 

The mandate included TV media planning, buying and release in US, UK, Canada, Europe, Middle East, Africa and Asia Pacific Region. Since the movie captures the star’s cricket and personal life and also reveals few aspects of his life which have never been heard of or seen before, the agency’s first task was to design and implement a communication plan to ensure the movie touches minds of viewers across the globe. 

Speaking on the association, Anil Thadani, Managing Director and CEO, Cinestaan AA Distributors said, “Sachin: A Billion Dreams is the most-awaited film of the year and we are pleased to associate with Matchbox Media as our media agency. The whole idea was to tap the global markets considering the huge anticipation for the film and Matchbox Media team has successfully executed the same.”

Confirming the win, Sidharth Ghosh, CEO, ITW Playworx said, “We are privileged to work with Cinestaan AA Distributors. We are looking forward to make our presence stronger in the international markets considering the demand for Indian films across the globe.”

Dipesh Negi & Mohit Mishra, Founders, Matchbox Media said, “We are delighted that the makers and distributors of the film have instilled their confidence and given us them the opportunity to work on this landmark film.”

The mandate was spread across channels like Times Now International, Sony International, Colors International, Star International, Zee International and B4U International. 

About Cinestaan AA Distributors: Cinestaan AA Distributors (a Joint Venture between Cinestaan Film Company and AA Films) is an overseas distribution company specializing in propelling big Indian audiences throughout the world into cinemas and has the infrastructure to sell and distribute Indian blockbusters into the global diaspora audience. With specific expertise in the territories of USA, Canada, UK, UAE, Australia & New Zealand, Cinestaan AA Distributors have the capacity to board and partner both studio and independent projects at any stage, creating a distribution strategy that will yield global results. 

About Matchbox Media: Helping brands choose the best media solutions, Matchbox Media devises a strategy that revolves around bringing their objectives and the consumer’s needs on the same page. The agency specializes in providing a prudent media strategy that help brands to choose the right media mix and help them plan and place brand communication at the right time through the right medium, especially through evolving and new media tools.

About ITW Playworx: ITW Playworx is an Entertainment, Media and Communication arm of ITW Consulting Pvt Ltd. The company is an integrated marketing agency which offers services in the field of Experiential Marketing, Branded Entertainment, Public Relations, Blitz (Talent Management and Image Building) and Matchbox Media (media arm). Given the huge landscape of sports and entertainment industry, the focus lies in creating pathbreaking brand solutions for the new age consumer.