Flash MFBB launches its SS 14collectionob Fashion Show

CORPORATE / FASHION

FBB launches its SS 14collection  WITH  25 MISS INDIA  CONTESTANTS           FLASH MOB FASHION SHOW FOR THE LAUNCH

Mumbai, March 22, 2014 – FBB, the leading fashion format of Future Group unveiled its Spring Summer 14 collection with a one-of-a-kind Flash Mob Fashion Show with the 25 Miss India finalists at High Street Phoenix Mall. The mall came alive as this unique fashion show hit the stage. People were excited to get a first hand glimpse of their favourite Miss India contestants and started cheering for them.

Set against the backdrop of one of the top malls in Mumbai, the launch witnessed the 25 Miss India finalists walking in orange attire doing a Flash Mob Fashion Show. The finalists were divided into 5 groups and were scattered all around the mall. As the music started, they walked around the mall towards the stage in a specially choreographed sequence. And taking the fashion quotient much higher for FBB customers, all 25 beautiful contestants walked right into the FBB store. It was a pleasant and memorable experience for the FBB customers when Miss India contestants helped customers with the shopping, advising and suggesting them the new fashionable trends. Few of them also shared their own style and beauty mantra with the customers. With this unique consumer engaging and eye catching concept, FBB displayed the importance of connecting with customers in an unusual and fun manner.

The SS 14 collection of FBB consists of casual, western and ethnic wears. The collection has smart linens and fabulous florals with bright shades, patterns and tones. Men’s collection is available in formals as well as casual solids. The range has the best fit, light weight and smooth, breathable material. The kid’s collection consists of bright and dazzling neon and nautical range.

Expressing his thoughts on the launch of SS 14 collection, Mr. Akshay Mehrotra, Chief Marketing Officer, FBB said, “FBB’s SS14 collection is a mix of very stylish, bright colours, tones and eye catchy patterns. The whole collection is about comfortably stylish and vibrantly fashionable. FBB is where chic and high street fashion wears meets affordability. We have unveiled our SS14 collection among the people in first of its kind flash mob fashion show is in keeping with the essence of FBB brand.”

About FBB

FBB, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates the fact that it doesn’t cost much to be stylish with FBB. It believes in aspirational value fashion.

 From business meeting to casual resort wear, from versatile ethnics to comfortable home wear, FBB creates exclusive merchandise for its audience under it's own private labels. With a wide variety to choose from, FBB has something in store for everyone.

FBB targets a youthful audience in India that wishes to stay synonymous with current trends. The brand spreads across all the metro cities, mini metros and also penetrates well in tier II cities.