SMILEBAR LAUNCHED IN INDIA

LIFESTYLE/HEALTH

SMILEBAR LAUNCHED IN INDIA

                                                                                                                                                     It is the first lounge style cosmetic smile grooming facility in India

Jacqueline Fernandez inaugurates first SmileBar in Mumbai

Mumbai, March 14, 2014: Smile Labs Cosmetic Pvt. Ltd., the official distributors of SmileLABS™, USA, recently announced the launch of its services in India with the opening of ‘SmileBar’.

SmileBar is India’s first-of-its kind lounge style 'Cosmetic Teeth Whitening' grooming facility that delivers ‘whiter teeth’ in just 15 minutes. It guarantees upto 8 shades whiter teeth in a single treatment with a sensitivity free technology which is absolutely enamel safe as well.

All the customer needs to do is to relax, sink into one of the futuristic pod chairs, wear headphones and sit back and enjoy the music while the grooming team at SmileBar ensures a brighter smile in just fifteen minutes. The cosmetic teeth whitening gel produced in the USA is unmatched by any other existing product in its deliverables and results. All products used for the service are FDA compliant and approved by the Ministry of Health in India. SmileBar uses a special paint-on technique with teeth whitening gel along with light technology to provide impressive results.

Talking about the launch of SmileBar, Mr. Farraz Patel, Managing Director, Smile Labs Cosmetic Pvt. Ltd. said, “People spend a lot of time and money on hair, skincare and clothes but ignore their smile. It is equally important to invest in teeth grooming. The idea behind introducing SmileBar was to offer a grooming solution for teeth. Our endeavour is to offer people more reasons to smile and in some cases, regain their confidence or simply just feel better about their appearance.”

“By the end of the year we hope to have 40 SmileBars across India with the first two launching together in Mumbai, in Bandra West and Andheri West followed by an outlet at Snip Salon & Spa in Calangute, Goa. SmileBars will be introduced in self-owned and shop-in-shop lounge formats in phase one and we will explore the franchisee model in phase two.“ adds Farraz.

Speaking at the launch, Actor Jacqueline Fernandez, said, “I am happy that India finally has a concept like SmileBar, which offers the most convenient and quick way to a brighter smile. With tea, coffee, red wine, smoking and other lifestyle reasons resulting in stained teeth; a destination like SmileBar can boost your confidence and complete the grooming experience.”

Image Consultant and Grooming Expert, SmileBar, Rukshana Eisa opines, “They say a ‘smile’ is the perfect way to a person’s heart, so with a service like SmileBar; the only part that was completely ignored earlier in the grooming space, can now be well taken care off.  Be it in your daily life, for an interview, a wedding or an important occasion, it's a fantastic quick fix to a brighter whiter smile in just 15 minutes.”

Rukshana will bring her expertise on board to groom the team and assist in developing grooming workshops for customers.

SmileLABS ™ pioneered the concept of providing teeth whitening system in a lounge style ambience and has been quite popular in many countries; it is currently available in UAE & Australia besides the US of A. It has over 200 outlets across these countries.

SmileLABS™ internationally also offers a wide range of teeth whitening products like the Cosmetic Teeth Whitening Accelerator Lights, Take Home Teeth Whitening Systems and Products, Teeth Whitening Trays and Wholesale Teeth Whitening Kits, which will be available at the SmileBars soon.

To encourage its patrons, SmileBar has several cost effective packages like Smoker’s, Coffee drinkers, Wine lovers, Couples and Bridal specials.

The basic service is priced at INR 8,500/- for upto 8 shades whiter whereas an upsized treatment would cost INR 12,750/- for upto 14 shades lighter teeth.

They say “Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy”. SmileBar ensures that your smile stays the source of your joy and confidence.